Recently, China Film Niannian (Beijing) culture media Co., Ltd. has accessed the "national copyright transaction protection alliance chain" and incorporated the digital cultural and creative business into the national digital cultural and creative governance ecological matrix digital cultural property rights registration and circulation system. The relevant digital cultural and creative products of Zhongying Niannian (Beijing) culture media Co., Ltd. will be stored in the national copyright trading protection alliance chain. After obtaining the relevant "digital registration certificate", they can enter the super node of the national copyright trading protection alliance chain (China Digital chain) and other platforms for transfer and circulation through the "digital cultural property rights registration, custody and circulation zone" according to laws and regulations. The national level digital cultural and creative normative governance ecological matrix was initiated and constructed by Xinhuanet and Shanghai Cultural Property Exchange under the guidance of relevant national departments and jointly with industry leaders. It aims to promote and strengthen the normative governance of the industry, and guide the rational and orderly development of digital cultural and creative, digital copyright, digital fashion, digital art, virtual people, virtual world and reality interactive industries, The national copyright transaction protection alliance chain initiated and promoted by it will provide services such as tamper proof, distributed and highly reliable copyright ownership confirmation, copyright digital development, information release, digital copyright holding, copyright value management, copyright protection, authentication and evaluation, authorization trusteeship, circulation and authentication for excellent digital cultural innovation. It is to implement the national cultural digitalization strategy and face the digital economy with high professionalism Authoritative national digital cultural property rights comprehensive service infrastructure. Zhongying Niannian (Beijing) culture media Co., Ltd. is an international comprehensive animation enterprise integrating original animation, film and television stunt production, large-scale TV column packaging, game entertainment and CG talent training. Zhongying Niannian (Beijing) Cultural Media Co., Ltd. will rely on the national digital cultural and creative governance ecological matrix, take the initiative to comply with the industry standards, establish the industry compliance development benchmark, and promote the construction of intellectual property digital services and governance system. (Xinhua News Agency)