Another year, international museum day. In recent days, local museums have shown their magic powers to "attract visitors". Some solemnly invite the audience to the exhibition, some claim that experts will explain the treasure of the town courtyard, and some invite celebrities to the platform. Whether "the sound is slow and the heart is moving - Exhibition of ancient musical relics", or "flowers bloom and tie together - special exhibition of bronze civilization", whether "Tsinghua in Shuimu Zhan - nature in Chinese painting", or "listening to birds and waiting for flowers to bloom - Exhibition of flower and bird paintings in the collection"... The names of each exhibition are exciting and "jumping to see". Although it is difficult for everyone to adjust, there is always one that moves your taste buds in a wide range of Museum meals. Recently, due to the severe and complex epidemic situation, many people are unable to visit museums offline, and the "immersive" experience effect is undoubtedly discounted. This requires that the online exhibitions launched by various museums have more characteristics, focusing on the exclusive "highlights", so that the audience can "walk" into the Museum happily. If you drag and pull, the audience will immediately go out when they enter the museum. I still remember that the theme of last year's International Museum Day was "the future of Museums: restoration and reconstruction". Affected by the epidemic, the offline popularity of the museum has decreased sharply, and the past scenery has disappeared. It is indeed necessary to restore and reshape it. It should be said that over the past two years, many museums have experienced a difficult "struggle" stage, trying to focus on online exhibitions and doing everything possible to improve the audience's online viewing experience. Talk a thousand things and really attract the favor of the audience before you see the real chapter. Some people say that the museum is the gene bank of the city, connecting history on one side and the future on the other. For today's museums, there is also a connection, that is, through rich means and fashionable "playing methods" to "connect" the audience, especially the young audience, so that they can become regular visitors of the museum, be interested in drilling into history and start wonderful roaming. Looking at the reality, some museums have been highly popular, which is not only loved by experts, but also a place for young people to punch in. It seems that whether the museum has a good sense of planning and management is not related to the "deep sense" of the museum. Marketing is not a derogatory term. Managers should take the initiative to sell, be good at selling and be good at selling. Selling museum culture can not only improve the popularity of the museum, but also obtain stable income, but also use culture to moisten people's hearts. Why not? Some insiders speculate that in the future, the form of online and offline two-way exhibition projects will be a normal state of the museum. In the face of the new situation and new situation, museum managers are really under great pressure and have the responsibility to respond to the current situation, try to recruit more people to meet the aesthetic demands of the audience, realize the breaking circle effect, and let the museum culture move towards the broad world. And for the audience, we can't be too "reserved". It's not a bad thing to see the world more. If the museum lowers its posture again, even if it puts cultural delicacies on its mouth, it won't help if you don't open your mouth. The era of intelligence is coming rapidly, the cultural supply is becoming more and more sufficient, and it is easier for people to appreciate cultural products, but they also don't know how to choose. As a result, they are unwilling to choose, such as low interest in cultural catering delivered to the door. In fact, if you have time, you should still spend some time "walking" into the museum. Lifting your eyelids and moving your fingers will not damage anything. Why refuse to face the cultural products in front of you? The theme of this year's International Museum Day is "the power of museums". The power of the museum should be the power of civilization, the power of cultural people, and the power to attract the audience to the historical and cultural situation by improving its charm. According to statistics, during the 13th Five Year Plan period, national museums held more than 20000 exhibitions every year, and the number of national museums increased from 4692 to 5788. On average, one museum was completed and opened every two days. With more and more museums and more exhibitions, it is urgent to give full play to the role of museums. Only by going in two directions and working together can the museum become more and more powerful. (Xinhua News Agency)