During the May Day holiday, short distance travel and micro vacation have become new highlights

2022-05-05

The May Day holiday came to an end. Under the situation of a wide range of epidemic situations throughout the country, how about the travel and consumption during the small and long holidays? According to the data of the Ministry of culture and tourism, during the five-day May Day holiday this year, 160 million domestic tourists visited the country, which recovered to 66.8% of the same period before the epidemic according to comparable standards; Domestic tourism revenue reached 64.68 billion yuan, returning to 44.0% of the same period before the epidemic. According to the previous forecast data of the Ministry of transport, during the May Day holiday this year, China's transportation passenger flow decreased significantly compared with last year. It is expected that the national passenger traffic during the holiday will be 100 million, with an average of 20 million per day. Short distance travel, peripheral travel and micro vacation are still the "key words" of holiday tourism. On the premise of implementing the requirements of epidemic prevention and control, all localities have increased the supply of high-quality cultural and tourism products. A total of 8716 class a scenic spots in China are normally open, accounting for 61.3% of the total number of class a scenic spots. Rural tourism, home stay vacation, outing and flower appreciation, and country camping have become the mainstream of the market. The heat of suburban peripheral tourism drives rural tourism to heat up. During the holidays, the Ministry of culture and tourism launched 113 national rural tourism boutique routes of "four seasons of rural scenery - spring and summer grow and show all things". Many tourists choose green and healthy leisure activities such as mountain house accommodation, flower and fruit appreciation, agricultural research and learning, experience picking, barbecue, picnic, stay in characteristic vacation accommodation and farmhouse entertainment, feel the wild fun in the countryside and steal half a day's leisure. On the Ctrip platform, the orders of rural tourism hotels during the "May Day" holiday increased by 84% compared with the Qingming holiday, and the number of single tickets for rural tourism related scenic spots increased by 142%. "Let's go camping", stop at a favorite place, put up a canopy, a tent and a picnic mat - nowadays, many people choose to spend a night in this way. According to jd.com's consumption situation, from April 30 to May 3, the transaction volume of picnic supplies purchased by users nationwide increased by 181% year-on-year, hammock increased by 102%, tent / cushion increased by 100% and barbecue appliances increased by 41%. "The tent is really good. It has a good appearance and is easy to build. It will become the focus on the lawn. The structure of one room and one living room is very convenient and emotional!" Jingdong consumers leave such a message after purchasing goods. From the data of various tourism platforms, the search popularity of "camping" has increased sharply. Ctrip data show that on the first day of the May Day holiday, the visit heat of "camping" reached a historical peak, and the search heat increased by 90% month on month compared with last week. According to the same journey travel data, the search heat of "camping" related tourism increased by 117% month on month during the "May Day" holiday. Forest camping, island camping, Park Camping, starry sky camping and parent-child camping have become the most concerned camping themes of "May Day". Some people like family camping, while some consumers "concentrate on developing" big meals at home. According to the data of Jingdong supermarket, during the "May Day" period, the transaction amount of prefabricated vegetables increased by more than 250% year-on-year, and the number of sunrise warehouses exceeded one million. Especially in Beijing, the transaction amount of prefabricated vegetables increased by more than 270% year-on-year. Pickled vegetable fish, pepper pork tripe chicken, low-temperature lunch meat, Dongpo elbow and beef bone were most loved by consumers. The relevant person in charge of Jingdong supermarket said that the stock days of relevant categories have increased by 20 days, and the supply of prefabricated vegetables is stable and sufficient, which can meet the needs of consumers in Beijing. Various holiday living consumption also further heats up with the warmer weather. In order to promote consumption, all localities have issued "consumption voucher" policies to strengthen the benefit of the people, involving catering, tourism, accommodation and other industries. For example, Guizhou arranged 10 million yuan of funds to issue colorful Guizhou cultural tourism consumption coupons; Guangzhou fully launched the consumption season of peace of mind and warmth in May, and launched a consumption gift package of 2 billion yuan. According to jd.com, from April 29 to May 2, the turnover of mobile phones in Beijing (year-on-year) increased by 53%, sweeping robots by 68%, air fryers by 392%, treadmills by 97% and facial essence by about 30%; In Guangzhou, tablet computers increased by 50%, smart watches by 61%, infant milk powder by 43% and furniture by 33%. In addition, there are electrical appliances, clothing, beauty makeup, pets, books, jewelry and other categories. During the May Day holiday, consumption growth accelerated. Literary and artistic activities are also being carried out in various places. Fujian launched the theme literary and artistic activity of "returning to the blessed land in spring and starting from 'art', and launched more than 150 online and offline performances, exhibitions and other activities. Jiangxi launched the cultural and tourism publicity and promotion season of "starting again in red may", including four major activities at the provincial level and more than 1000 supporting activities in various cities. Xinjiang held 120 tourism activities and 87 cultural and artistic activities in combination with the "Rouzi Festival". (Xinhua News Agency)

Edit:Xia qin    Responsible editor:Li Shihan

Source:gmw.cn

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