After the news that actor Deng Lun was recovered for tax evasion and fined 106 million yuan was exposed, it was hot to search the screen. The official media gave the story—— From 2019 to 2020, Deng Lun made false declaration by changing the nature of income through fictitious business, evaded personal income tax by 47.6582 million yuan, and underpaid personal income tax by 13.9932 million yuan. In the process of tax inspection, Deng Lun was able to actively cooperate with the inspection and take the initiative to pay a supplementary tax of 44.5503 million yuan. At the same time, he took the initiative to report the tax related violations that the tax authorities have not yet mastered. Considering the above situation, the fourth Inspection Bureau of Shanghai Taxation Bureau, in accordance with relevant laws and regulations and in accordance with the discretion benchmark of Shanghai tax administrative punishment, pursued Deng Lun's tax payment, collected late fees and imposed a fine of 106 million yuan. Among them, 44.5503 million yuan, which was falsely declared and evaded taxes for the nature of its fictitious business conversion income, but voluntarily self inspected and paid back, was fined 0.5 times, totaling 22.2752 million yuan; For the 3.1079 million yuan that was falsely declared and evaded tax but did not take the initiative to make up the tax due to the nature of its fictitious business conversion income, a fine of 4 times, totaling 12.4316 million yuan, shall be imposed. According to the reports of official media such as comprehensive people's network and CCTV news, it is worth noting that Deng Lun has received the supervision and reminder of the tax authorities in the comprehensive tax treatment in the cultural and entertainment field since last year, but the rectification is still incomplete. This time, a total of 106 million supplementary payments and fines are emerging under this situation. Subsequently, # Deng Lun was reminded and urged to make incomplete rectification and # rushed to the hot search. This topic was also the heaviest blow to destroy the image of Deng Lun people. At the same time, the market reacted quickly to Deng Lun's tax evasion. Its social media directly cancelled its number, the brands who spoke for themselves announced their termination one after another, and the film and television works about Deng Lun on various platforms have also been taken off the shelves one after another. Introduction to Deng Lun microblog Deng Lun has also become the first "typical" caught after carrying out large-scale comprehensive tax management in the field of culture and entertainment. In addition to beating himself back overnight before liberation, the inner pain of other victims is also difficult to alleviate. Hairpin art 01 Deng Lun's popularity is lucky. He just acted as an affectionate supporting actor in Qiongyao's works and romantic novels. Then, the "charm" appearance in many ancient costume dramas such as the romance of the gods and the biography of Chu Qiao made Deng Lun's appearance recognized by the majority of drama fans. Then, the male series with many small flow flowers captured a lot of market heat. In the variety "escape from the chamber of secrets", he was timid and funny Responsible and wise performance, coupled with the "best man of Deng Lun" and "star chasing of Deng Lun" and other relevant interesting topics that often come out on the microblog, let Deng Lun suck countless powder Deng Lun successfully embarked on the road that his works and traffic are recognized by the market. After the disclosure of the tax evasion incident, the Xiaosheng, who has a certain degree of favor in the entertainment market in terms of appearance, acting skills, sense of variety, traffic data and dealing with people and things, immediately released a letter of apology through his personal microblog, saying that he was willing to bear all responsibilities and consequences and accept all decisions of the tax authorities. In the letter of apology, he also mentioned that he would "continue to work hard as always", but judging from the feedback of netizens and the lessons of some peers, I'm afraid there will be no chance for him to continue to work hard in the entertainment. He had to wave goodbye to the entertainment that spoiled him. Next, how to finish Deng Lun's film and television works is the most troublesome thing for all platforms and capital parties. After "come on, you're the best" was broadcast, Deng Lun didn't join the group for more than a year, and his first film "Qing Ya Ji" was withdrawn nine days after it was released. Fans have been dissatisfied with Deng Lun's studio. Now, I'm afraid it's also a blessing in misfortune. At present, Deng Lun's works to be broadcast are not too many. Stills of "Qing Ya Ji" According to the market information, Deng Lun has three film and television works that have been shot, are waiting to be broadcast and have certain expectations. One is "graduation season", a very early work. The heroine is Korean actress Zheng Xiujing, which has been overstocked for six years. I'm afraid it's hard to see the sun this time; The other is Guo Jingming's film "long nocturne". Before the Deng Lun incident, its release probability was unknown, and now most of them can only continue to "hate"; There is also an important play "night traveler" that iqiyi has shown many times in the film list. Last year, Deng Lun finally joined the group to shoot the drama "night traveler". The heroine of the drama is Ni Ni. She was killed in November. Because this is the first cooperation between the two and Deng Lun's first drama after three years after "come on, you are the best". Originally, it was highly expected, but now it may be "a disaster". For iqiyi, who is in the stage of cost reduction and efficiency increase and is committed to achieving profit and loss balance this year, I'm afraid the Deng Lun incident will make this play the next "green hairpin line", and the platform loss hole caused by it is self-evident. After all, iqiyi has no father like financial resources like Tencent video. Under the policy of cost reduction and efficiency increase, how to reduce the loss caused by this incident, Iqiyi will need to judge quickly. Publicity picture of "night traveler" There is a piece of news that can be referred to - "Tang De v. Gao Yunxiang won the first instance of the dispute over the performance contract, and the latter needs to pay nearly 50 million compensation". It is reported that "Gao Yunxiang has committed a serious violation of social and public morality and the agreement of the actor employment contract". In the face of successive landslides in the entertainment industry, alert producers should have already "described" the requirements for the public morality of actors in black and white legal contracts. Perhaps the subsequent legal ways can finally recover some losses of "night traveler". At the same time, the great attention paid to "night traveler" came not only from the platform side, but also from the main creative fans. After the explosion of Deng Lun incident, "distressed Ni Ni" also immediately ran to the forefront of hot search. In addition, not long after the Deng Lun incident broke out, many platforms began to remove Deng Lun's previous works. Although some platforms still retain the drama series, they also deleted "Deng Lun" from the starring column. Today's Hunan Satellite TV also urgently stopped broadcasting Deng Lun's main TV series "because I met you". Perhaps Yang Zi's fans are also in the most complicated mood. After the misfortune of "green hairpin", it's not easy to wait until "please give more advice for the rest of your life" is broadcast today. Its representative work "fragrant honey is as heavy as frost" is afraid to be taken off the shelf. However, some netizens have expressed the hope that Li, another actor Yang Zi has cooperated with, can hold on now. Deng Lun was deleted from the cast of "sweet honey is like frost" In terms of variety, Deng Lun was also involved in the latest case of detective 7, which was originally to be broadcast this week. The hardworking mango editors have to stay up late and work overtime again; It is said that the main creative team of "escape 4" recorded at the end of March and early April may also have to work overtime to think about "who is Deng Lun's replacement". After all, the recording is imminent, and it is difficult to find artists who can save the emergency. 02 endorsement cleared, "sideline" impact unknown Deng Lun's capital territory, in addition to his two individually owned film and television culture studios shown in public data, is his accumulation in commercial cooperation on the one hand and his deployment in other fields on the other. First of all, in terms of business cooperation, the termination of the brand can be said to be responsive. After the news was released, a series of chain actions have been carried out rapidly. According to statistics, Deng Lun currently has about 17 business endorsements, including both luxury brands such as Bulgari and FMCG brands such as JUNLEBAO. The situation of two brands is regarded as the existence of jokes by netizens. One is the brand that cooperated with Deng Lun the latest and also a smart home appliance brand that responded the fastest. This afternoon, Deng Lun was officially announced as the spokesperson. After only 2 hours and 08 minutes, it was announced to terminate the contract with Deng Lun. Netizens joked that "it has set a record for the fastest termination" and "Deng Lun has obtained a two-hour spokesperson experience card". The other down on the luck of a brand of milk that has been tied to Deng long for a long time, but because of the factory address in the near future and the termination of cooperation with an Xian Zhu, many netizens make complaints about their luck. From Deng Lun's personal microblog, almost all of the original microblogs that had previously been forwarded to the brand side have been deleted or set permissions. It is obvious that all the brand parties that had previously cooperated are rapidly self checking and cutting seats in time. Reaction speed of Deng Lun's endorsement brand Hardworking Deng Lun is also known as a star with a certain business mind in the entertainment industry. He has dabbled in hot pot, milk tea, offline secret room and so on. As fans know, Deng Lun also co founded the hot pot brand "huoshe hot pot" with faxiao. Tianyancha app shows that Hebei huoshe Catering Management Co., Ltd. was established in January 2020, and the legal representative, executive director and manager are Guo Jiaxi. Soon, the company invested and established Chengdu huoshe Catering Management Co., Ltd. Subsequently, Chengdu fire society company invested in the establishment of Chongqing fire society, Shanghai Fire society, Qingdao fire society and Shanghai fire house. In September 2021, Beijing huoshe Catering Management Co., Ltd., also with Guo Jiaxi as the legal representative, was established. It is worth mentioning that the above-mentioned huoshe hotpot related companies are not directly related to Deng Lun. In addition, as a permanent guest of the "secret room escape" series, Deng Lun did not miss the "secret room" which is a popular option for young people in real life. Netizens on the microblog constantly burst out punch in statements such as "Deng Lun's new secret room escape", which represents the true feelings of fans. Source: Network From the feedback of netizens this time, we are generally familiar with how "bad artists" will be treated. Different from Wu and other traffic stars, Deng Lun's popularity in that year was based on a high reputation and popular drama series, the blessing of popular variety shows, and his "Shijiazhuang spokesperson". After becoming famous, he did not forget to grow up and loved his "deeds" such as being the best man for him, which accumulated a certain popularity for Deng Lun. After the news exposure, there were many netizens expressing regret, but few thought he could continue his acting career. In the future, Deng Lun is likely to face many lawsuits and disputes, and his previous "sideline" is likely to become his "main business" in the future. Goodbye, inner entertainment student Deng Lun. (Xinhua News Agency)