"The wind of eating gold" has become popular again in recent years. When food is decorated with gold foil and gold powder, it often "doubles its value". A media survey found that an ice cream with a normal price of 5 yuan and a few pieces of gold foil can sell for 58 yuan, a chocolate covered with a thin layer of gold foil can even sell for 120000 yuan, and the price of gold foil ice cream can be as high as 140000 yuan. Recently, the General Administration of market supervision, the National Health Commission and the General Administration of Customs jointly issued a notice to clarify that according to China's food safety laws and regulations and food safety standards, gold (silver) foil gold (silver) powder substances are not food additives and cannot be used in food production and operation. It is necessary for the regulatory authorities to clarify their attitude towards "golden food" and launch special rectification actions. Food gold has no health care and medical role, but in the context of modern rule of law and food safety supervision, many businesses still regard food gold as a marketing gimmick, and many consumers still regard food gold as a fashion. In previous years, gold foil wine, gold foil water and gold foil feast have caused widespread disputes, but this dispute does not seem to affect the survival and development of "gold food". Today, the "golden food" continues to expand its territory, and many kinds of food such as cake, ice cream, candy and hot pot have been labeled with "gold". The development trend and "sense of existence" of "golden food" not only confuse people about its legitimacy and rationality, but also mislead consumers. In this regard, the investigation and punishment notice issued by the General Administration of market supervision and other three departments is tantamount to a slap in the face of "golden food", which helps to eliminate market differences, unify social consensus, and point out the entry point of law enforcement for comprehensively curbing "golden food". In order to ensure food safety, China's laws strictly control food addition. Article 34 of the food safety law stipulates that it is prohibited to produce and sell "food produced with non food raw materials or food added with chemical substances other than food additives and other substances that may endanger human health, or food produced with recycled food as raw materials". Gold foil, gold powder and other substances are neither food raw materials nor food additives. Obviously, the "golden food" added with gold foil and gold powder belongs to the "blacklist food" whose production and operation are prohibited by law. The regulatory authorities have a legal basis to investigate and ban the production and operation of "golden food". Some businesses claim that "gold food" has health care and therapeutic functions, but in fact, gold is not an essential element of the human body, has no nutritional value, and the stability of gold is very high. It is not affected by gastric juice and will not be digested and absorbed in the human body. After eating, substances such as gold foil and gold powder will leave the human body intact. If the amount of gold consumed is too large, it will also affect digestion or cause gastrointestinal discomfort, and even cause more serious health hazards. On the relevant complaint platform, there are many complaints about "adding gold foil". Some consumer complaints reflect nausea and diarrhea after eating gold foil food. The food safety law, the advertising law and other laws prohibit the publicity that ordinary food has the functions of health care or disease prevention and treatment, and that health food has the functions of disease prevention and treatment. Merchants claim that "golden food" has the functions of health care, disease prevention and treatment, which constitutes false publicity and violates the legal prohibition. Consumers experience "golden food" mostly out of the belief that eating gold can prolong life, highlight noble status or seek novelty. Businesses take advantage of this consumption psychology. Consumers need to correct their consumption concept, and businesses also need to correct their marketing concept. "Food money" is essentially a kind of extravagant waste, which not only deviates from the requirements of catering civilization, but also causes substantial waste and releases wrong information to the society. All parties should work together to effectively resist this unhealthy atmosphere. Anti food waste has entered the track of the rule of law. It is necessary to bring the anti "wind of eating money" into the scope of anti food waste, uniformly clarify the responsibilities of businesses, uniformly arrange supervision and law enforcement actions, and uniformly carry out civilized consumption publicity. It is hoped that the clear characterization and law enforcement actions of the regulatory authorities can sound the horn against the "wind of eating gold" in the society, condense the social consensus and "decompose" substances such as gold foil and gold powder from food. (outlook new era)