Talent mentioned 7 times! In 2025, there will be about 50 national cultural industry demonstration parks

2021-12-29

According to the official account of WeChat, the Ministry of culture and tourism issued the opinion on promoting the high quality development of the national cultural industry park. It is proposed that by 2025, there will be about 50 national cultural industry demonstration parks, and the scale advantage and agglomeration effect will become more obvious. The opinions mentioned "talents" seven times and proposed to implement the talent cultivation project of cultural industry park; Strengthen talent training in park management, innovation and creativity; Encourage the park to improve specific measures such as talent training, introduction and incentive mechanism. The full text is as follows: Opinions of the Ministry of culture and tourism on promoting the high-quality development of national cultural industrial parks The culture and tourism departments (bureaus) of all provinces, autonomous regions and municipalities directly under the central government, and the culture, sports, radio, television and Tourism Bureau of Xinjiang production and Construction Corps: In order to promote the high-quality development of national cultural industry parks (including national cultural industry demonstration park, Beijing Chaoyang National Cultural Industry Innovation Experimental Zone, China Singapore Tianjin eco city national animation industry comprehensive demonstration park) and give better play to the demonstration leading and radiation leading role, the following opinions are put forward. 1、 General requirements (1) Guiding ideology *** Strengthen the overall planning for the establishment and development of national cultural industrial parks, accelerate the improvement of innovation and development level, further enhance the development momentum, constantly improve the service system, and play a positive role in enriching the supply of cultural products, stimulating the vitality of cultural innovation, meeting the new expectations of people's spiritual and cultural life and enhancing people's spiritual strength, so as to enhance China's cultural soft power Provide strong support for building a socialist cultural power. (2) Basic principles Adhere to correct guidance. Adhere to putting social benefits first and integrating social and economic benefits, and build national cultural industrial parks into an important position to carry forward socialist core values and promote the sustainable and healthy development of industries. Adhere to innovation driven. Take innovation as the first driving force, accelerate the aggregation of innovation elements, optimize the industrial ecology of innovation and development, and promote the transformation of national cultural industrial parks from spatial carriers that attract enterprise agglomeration to innovation carriers that promote industrial fission. Adhere to characteristic development. Based on regional resource endowment and industrial foundation, explore and form a development model with obvious regional characteristics and distinctive industrial characteristics, and prevent blind investment and low-level and homogeneous construction. Adhere to demonstration and drive. Give play to the demonstration and leading role of national cultural industrial parks, provide demonstration and reference for the development of cultural industrial parks at all levels, radiate from point to area, and drive the local cultural industry to achieve a higher level of development. (3) Development objectives By 2025, there will be about 50 national cultural industry demonstration parks, with more scale advantages and agglomeration effects, Cultivate a number of founding units of national cultural industry demonstration parks with development potential (hereinafter referred to as the establishment Park), constantly improve the establishment level and form a high-quality establishment echelon; Beijing Chaoyang National Cultural Industry Innovation Experimental Zone and China Singapore Tianjin eco city national animation industry comprehensive demonstration park have further enhanced the radiation driving ability for the innovation and development of regional cultural industries. The overall layout of national cultural industry parks has been more optimized and the innovation and development ability has been significantly improved High quality, continuous improvement of service system and continuous optimization of industrial ecology; Cultivate and expand a number of backbone cultural enterprises and cultural industry clusters with market competitiveness and industry influence, promote more rational allocation of regional resource elements and further optimize and upgrade the industrial structure, and become an important carrier to promote the high-quality development of local cultural industries. 2、 Strengthen overall planning (4) Optimize regional layout. Focusing on the national major regional strategy, the regional coordinated development strategy, the new urbanization strategy and the strategic deployment of rural revitalization, and in combination with the construction of regional cultural industry belt, a number of national cultural industries with prominent main businesses, remarkable quality and benefits and strong sustainable development ability are planned and constructed in areas with good foundation for cultural industry development and complete supporting facilities park Adhere to the development of differentiation and characteristics, support the cultural industrial parks of large cities and urban agglomerations, and accelerate the development of new cultural formats by relying on the advantages of technology, talent and capital intensity; Guide cultural industrial parks in small and medium-sized cities and rural areas to tap advantageous cultural resources, transform and improve traditional cultural formats, and create characteristic cultural industrial clusters. Based on local resource endowments and regional functional positioning, all localities should rely on parks with good basic conditions and sustainable development potential to carry out the establishment of national cultural industry demonstration parks. (5) We will promote the construction of cultural industrial parks by categories. Guided by national cultural industrial parks, we will promote the construction and development level of cultural industrial parks at all levels, and form a "reserve batch, cultivate batch and improve batch" Echelon development pattern. Guide and support national cultural industry demonstration parks to continuously enhance their innovation vitality, continuously improve the quality and efficiency of development, and give full play to the leading role of demonstration. Support Beijing Chaoyang National Cultural Industry Innovation Experimental Zone and China Singapore Tianjin eco city national animation industry comprehensive demonstration park to give full play to the role of policy "test field" under the mechanism of ministerial and municipal cooperation, explore the integrated innovation of cultural industry policies, and encourage first try. We will improve the guidance mechanism for the establishment of parks, guide the establishment of parks, benchmark the standards of national cultural industry parks, and constantly improve the level of construction and development. All localities should further standardize the development of provincial cultural industry (demonstration) parks, strengthen the Reserve Cultivation of key parks, and recommend the establishment of national cultural industry demonstration parks. (6) Promote coordinated development. Guide national cultural industrial parks and the establishment of parks to establish cooperation bodies, and strengthen the regular exchange and cooperation between parks in information, enterprises, projects, technology, market, operation management, etc. organize the implementation of the implementation plan of cultural industrial parks, guide and support national cultural industrial parks, the establishment of parks and other parks to carry out pairing cooperation, Take the park as the link to jointly promote the coordinated development of regional cultural industries. Support the establishment of national cultural industrial parks in the eastern region, take the market as the guidance, guide the transfer of relevant business forms to parks in the central and western regions and Northeast China, support the exploration of cooperation modes such as "enclave economy" and "partner parks", and form a pattern of complementary advantages and linkage development. Encourage the establishment of national cultural industrial parks and parks to build platforms for cultural enterprises to carry out international exchanges and cooperation. 3、 Improve the level of innovation and development (7) Optimize the ecology of innovation and development. Support the establishment of national cultural industrial parks, the construction of parks and the introduction of a number of business incubators, maker spaces, public technical services and achievement transformation and application platforms, so as to build a multi-level innovation and entrepreneurship service system suitable for the development needs of settled cultural enterprises. Guide the backbone cultural enterprises in the parks to play the leading role of innovation and promote the formation of innovation Large, medium-sized, small and micro cultural enterprises integrate and develop an innovation ecosystem to promote the deep integration of industrial chain and innovation chain. Support the park to create a good atmosphere to stimulate the vitality of innovation and entrepreneurship by formulating and implementing innovation incentive measures and holding innovation and entrepreneurship competitions. Implement the talent cultivation project of the cultural industry park, strengthen the talent cultivation in the park's operation and management, innovation and creativity, encourage the park to improve the talent cultivation, introduction and incentive mechanism, support the park to cooperate with universities and talent training institutions, and jointly build a talent training base and entrepreneurship incubation base. (8) Innovate the operation and management mode. Guide the transformation of the investment attraction mode of the national cultural industry park and the establishment of the park from focusing on quantity to focusing on quality, select businesses and cultivate enterprises around the industrial chain and innovation chain, gather upstream and downstream enterprises and related business forms, and form advantageous industrial clusters. Promote the operation and management mode of the park from "landlord type" Change to service-oriented, establish a regular investigation mechanism for the needs of settled cultural enterprises, constantly optimize the service content, improve the service quality, and form a good development situation of mutual promotion, mutual benefit and win-win between the park and settled cultural enterprises. Support the operation and management organizations of branded, chain and professional parks to participate in the construction and development of national cultural industrial parks and parks by means of service output, platform construction and cooperative operation. (9) Promote the construction of smart parks. Support national cultural industrial parks and the establishment of parks, seize the opportunity of new infrastructure construction, accelerate the construction and application of information infrastructure such as 5g, industrial Internet and Internet of things, enhance the comprehensive carrying capacity of information networks, and meet the needs of settled enterprises for network performance, capacity, application scenarios and information service quality. Guide the park to rely on Modern information technologies such as big data and cloud computing build digital service management systems, integrate park resource information, application services and operation management data, and improve resource utilization and service management efficiency. Guide the park to comply with the digital development trend, promote concept innovation and technological innovation, optimize service methods and business processes, and improve the intelligent and refined level of operation management. 4、 Enhance development momentum (10) Cultivate and expand the main players in the cultural market. Encourage the establishment of national cultural industrial parks and parks, integrate advantageous resources, accelerate the cultivation and introduction of a number of leading cultural enterprises with core competitiveness and industry leading role, support the development of small, medium-sized and micro cultural enterprises in the direction of specialization, characteristics and innovation, and cultivate and expand a number of leading enterprises in subdivided fields with distinctive characteristics. Guide The park optimizes the investment and business environment, promotes the healthy and orderly investment of all kinds of capital, and supports the innovation, entrepreneurship, development and growth of cultural enterprises in the park. Support qualified cultural enterprises in the park to apply for the national cultural industry demonstration base, select and organize high-quality cultural enterprises in the park to participate in key exhibitions of cultural industry at home and abroad, and give some support in publicity and promotion, venue booths, financial services, etc. (11) We will promote the optimization and upgrading of the industrial structure. We will implement the strategy of digitizing the cultural industry, make comprehensive use of various resources and services, guide national cultural industrial parks and the establishment of parks, based on their own advantages, accelerate the development of new cultural formats, transform and upgrade traditional cultural formats, and enhance the supply capacity of high-quality cultural products. We will cultivate and expand digital cultural enterprise clusters and accelerate the development of online cultural industries New formats such as broadcasting, digital creativity, digital art, digital entertainment and immersive experience. Vigorously develop the advanced cultural manufacturing industry, strengthen the R & D and application of common and key technologies in the cultural industry, and promote the upgrading, transformation and innovative development of cultural equipment. Promote the combination of traditional cultural formats and digital technology, improve the level of scientific and technological innovation and application in performing arts, entertainment, arts and crafts, cultural exhibition and other industries, and accelerate the progress towards the middle and high-end of the industrial chain, innovation chain and value chain. (12) We will foster an integrated symbiotic cultural ecology. We will support the establishment of national cultural industrial parks. We will use the old factories, blocks and warehouses in the area to transform them into industrial development space and artistic living space with cultural connotation and humanistic flavor, and create new cultural landmarks. We will guide the parks to create a community-based working and living environment, open cultural facilities to the society and provide public services We will provide common services, carry out public welfare cultural activities in various forms and rich contents, and enhance the cultural attraction to settled enterprises and the public.

Edit:Yuanqi Tang    Responsible editor:Xiao Yu

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