On the evening of December 28th, Yu Minhong carried out his first live broadcast of agricultural products in the jitter, and introduced the New Oriental tiktok platform "Oriental selection" in live broadcast. According to the new data of the third-party live broadcast data platform, as of 11:10 p.m. on December 28, when Yu Minhong left the live broadcast room, the transaction volume (Gmv) of the live broadcast reached 3.865 million yuan, the estimated sales volume was 45300 pieces, and the cumulative number of viewers was 1.4776 million. Tiktok was also broadcast live in the evening of December 28th. Yu Minhong also appeared in the live room of the Oriental screening after the personal tiktok, and was selected for the Dongfang selection. Tiktok verification shows that the main body of Orient selection is orient select (Beijing) Technology Co., Ltd. (hereinafter referred to as orient preferred), while orient preferred is the 100% holding company of New Oriental online. In addition to Yu Minhong himself, sun Dongxu, CEO of New Oriental online, also appeared in the live studio. Sun Dongxu is also the preferred legal representative of Dongfang. Sun Dongxu introduced in the live studio that the reason why it was named "Oriental selection" means that high-quality agricultural products are preferred at the same price. The live broadcast sold all agricultural products. According to the new data, the product with the highest sales volume is "47 ° north latitude fresh corn", with a unit price of 49.9 yuan, an estimated sales volume of 10300 pieces and an estimated sales volume of 513900 yuan. The highest estimated sales volume is Chilean cherizi with a unit price of 299 yuan, and the estimated sales volume is 847100 yuan. It is worth mentioning that there are also people who make complaints about "expensive prices". For example, the flat stone Alpine Apple priced at 68 yuan only contains 8 apples. To this end, Yu Minhong explained in the live broadcasting room that this is a help agricultural product with good packaging and good quality. "New Oriental chooses not the cheapest but the best agricultural product". It can be seen that Yu Minhong has done a lot of homework for the live broadcast. During the live broadcast, Yu Minhong repeatedly incarnated as a "geography teacher", holding a map to introduce the geological features and customs of the origin of agricultural products to the audience in the live broadcast room. Yu Minhong's live broadcast lasted more than three hours from 8 p.m. to about 11 p.m. Yu Minhong said that the live broadcast time was not hard compared with his previous 12 hour classes. He also joked that if there were enough agricultural products, he could also provide 12 hour goods. From the commodity of tiktok, the Oriental selection is more like a selection platform. Most of the commodities on the live room are from the third party platform, and many of them are famous brand agricultural products, such as latitude 47 degrees, originally fruit square, Zhu Cheng, etc. It is understood that this is not Yu Minhong's first live delivery. In November this year, Yu Minhong sold books live in his study at home. Shortly thereafter, Yu Minhong announced his decision to make a live broadcast of agricultural products in a live broadcast in November, "we plan to establish a large agricultural platform, and I will help the live broadcast of agricultural products with the anchor teachers." (Xinhua News Agency)