German enterprises firmly and continuously invest in China under the epidemic

2021-10-22

On October 21, 2021 China Germany economic cooperation forum and China Germany (Changzhou) Innovation Industrial Park promotion meeting were held in Munich, Germany. The event was hosted by Changzhou municipal government of Jiangsu Province and undertaken by Jiangsu Provincial Office in Germany and China Germany (Changzhou) innovation industrial park. Di Zhiqiang, member of the Party group of Changzhou municipal government, Wu Xiaohua, acting head of Jintan District, Pei Yonggui, counsellor of the Chinese Consulate General in Munich, and more than 110 entrepreneurs and government figures from Germany and Austria gathered together by offline + online to discuss new opportunities for China Germany economic investment cooperation. Di Zhiqiang said in his speech that Changzhou has been committed to attracting high-quality German enterprises to invest in Changzhou and constantly deepening exchanges and cooperation with Germany. In 2021, China Germany (Changzhou) Innovation Industrial Park was successfully approved as the linkage Innovation Development Zone of Jiangsu pilot Free Trade Zone, which has become the first choice for small and medium-sized enterprises in the Yangtze River Delta and German speaking areas in southern Jiangsu to enter China. At the promotion meeting, Jiangsu Provincial Office in Germany introduced the location advantages and preferential policies of Sino German (Changzhou) innovation industrial park to the participants of German business circles. German business people who have invested locally in Changzhou also spoke online and vigorously promoted German enterprises to invest. "Despite the impact of COVID-19 on the economy, the momentum of German enterprises' investment in China has not diminished." Michael Ruger, senior partner of Roland Berger management consulting firm, said at the conference. He quoted China Germany chamber of Commerce and KPMG jointly issued the 2020/2021 business confidence survey in Germany and China, despite the impact of COVID-19, 39% of the surveyed German enterprises said 2020 annual sales growth, 42% of the respondents said that profits increased. Looking forward to 2021, enterprises in Huade are also generally optimistic about the prospects of the Chinese market. 77% of the respondents expect their industry to perform better in China than other markets, and 72% of the respondents expect their sales in China to continue to rise. The report also shows that German enterprises pay most attention to three development opportunities when increasing investment in China: China's fast-growing domestic consumer market, participation in China's innovation and digital technology. At present, China is the second largest consumer market in the world and is growing rapidly. It is expected to surpass the United States as the world's largest consumer market in the near future. The rapidly growing demand of Chinese consumers for high-quality and personalized products has brought huge development space to various enterprises, including foreign enterprises. Esjiebei group, a German transformer manufacturer, is a well-known "invisible champion" in the industry. Rudiger Winhat, director of the group's legal affairs, told this reporter: "although COVID-19 has created temporary problems such as logistics and raw materials, but through professional response, esgb has not been affected too much, and has not changed its business strategy in China. 2020 has been a very successful fiscal year for us, and we expect further growth in 2021." Ezi radiation and Pharmaceutical Technology Co., Ltd. is one of the largest providers of isotopes for medical, scientific and industrial use in the world. During the epidemic, the company still completed the decision to invest tens of millions of euros in the Sino German (Changzhou) innovation industrial park without senior executives visiting China. Jon Nai, the company's director of Asian development, told our reporter that during the epidemic period, enterprises received firm commitment and support from industrial parks and local governments, and soon obtained various licenses. "China's radioactive medical products market is growing. We see a lot of investment in hospitals and the demand for innovative medical technologies. We are willing to play a role as a strong partner to support China's medical industry," said Jon Nai. "We don't see any reason to interrupt this process." Cameisser, an automobile fastener manufacturer in Germany, is also the "invisible champion" in the industry. Its customers include well-known enterprises such as Mercedes Benz, BMW, Audi, Volkswagen and Tesla. During the epidemic period, the group also completed its investment in the Sino German (Changzhou) innovation industrial park. Without coming to China, the company's executives used video connection to virtual "shovel soil" and completed the foundation laying ceremony of the project. Oliver ganzet, chief financial officer of the company, said that he had never been to the location of the project in China. All investment activities and construction supervision were communicated online and completed with the support of local partners and the government. The project is expected to be officially put into operation next year. At the same time, the company also plans to set up a R & D center in China to further realize localized operation. Wu Xiaohua said that at present, the industrial park has gathered 40 German funded enterprises with a total investment of more than 900 million euros. She said that Jintan will adhere to the concept of "no call, on call, do what you say and thoughtful service", create a first-class business environment and provide the best policies and perfect services. Pei Yonggui said that the exchanges and cooperation between China and Germany in various fields did not stagnate due to the epidemic, but showed strong resilience and creativity, and the total volume of bilateral trade still reached an all-time high. At the same time, China continues to promote high-level opening-up, has reduced the negative list of foreign investment access for four consecutive years, and the scale of attracting foreign investment has steadily ranked second in the world in the past four years. In 2020, against the backdrop of a 40% decline in global foreign investment, China's foreign investment increased by 4.5%. According to the latest survey of the European Chamber of Commerce in China, 60% of the enterprises surveyed said they would expand their business in China, an increase of 8 percentage points over the previous year. In the post epidemic era, the prospects for practical cooperation between China and Germany will be broader. Marcus YID, representative of the Ministry of economy of Bavaria, said in his speech that this event highlights the important role of Bavaria as a commercial base of Germany and reflects the close economic cooperation between Bavaria and China for decades. Especially in Jiangsu Province, more than 50 Bavarian enterprises have set up branches and representative offices in Jiangsu. "I hope that in the future, our economic cooperation will be deeper and closer, and we will make better use of our great potential to achieve mutual benefit," ed said. (outlook new era)

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