A scenic spot is recruiting 'Jiang Taigong' to provide a new model for elderly employment
2025-03-25
Recently, a recruitment announcement in Tanhe Ancient City, Ningxiang City, Changsha, Hunan Province caused a stir on the internet: the scenic area plans to recruit 100 "Jiang Taigong", with clear requirements that they are farmers over 60 years old who are physically healthy and can fish, and the older they are, the more popular they are. The work content is quite relaxed, with no problem sleeping, daydreaming, or chatting during work hours. I work 2 to 4 hours a day and earn an hourly wage of 20 yuan, including food. This kind of 'immortal position' quickly went viral upon its release, sparking discussions among netizens. China has entered a stage of moderate aging. The elderly who have been settled by time, due to age limitations, are like fish waiting for the waves on the shore, longing but unable to walk into the sea. The creative recruitment of Tanhe Ancient City not only provides new ideas to solve their employment problems, but also injects new vitality into the city's cultural and tourism industry, making it a win-win creative practice. The intense competition in the cultural and tourism market has made every innovation that stands out hard won, and the recruitment of "Jiang Taigong" by Tanhe Ancient City undoubtedly hits the market's point of interest accurately. The image of the elderly is in line with 'Jiang Taigong', which not only creates a strong and authentic historical and cultural atmosphere, but also brings immersive new travel experiences to tourists, breaking away from inherent marketing strategies and enhancing their attractiveness and reputation. According to market feedback, the number of applicants far exceeds the job requirements after the recruitment is released. The phone calls have been flooded, and the popularity of online topics continues to rise, which can achieve excellent promotional effects. Focusing on the employment dimension is equally significant. Low work intensity, relaxed atmosphere, perfectly adapted to the physical condition and pace of life of the elderly. The flexible employment model not only improves their economic situation, but also greatly enriches their spiritual world. Through frequent interactions with tourists, the elderly have gained a great sense of social satisfaction and successfully realized their self-worth. The promotion of cultural tourism and the solution to employment mutually promote and complement each other, which also makes us deeply realize that the tourism industry is no longer just about sightseeing. Nowadays, it is more like a powerful engine, empowered by innovation and nurtured by humanistic care, giving rise to diverse forms of employment. The position of 'Jiang Taigong' is just the beginning. In the future, this fertile land full of opportunities is highly likely to continuously generate more creativity. In the fields of cultural experience and characteristic services, new positions will emerge like mushrooms after rain, forming a vibrant and thriving cultural and tourism employment "ecosystem", which will continue to effectively promote local economic development and cultural prosperity. Of course, this form of innovation inevitably faces new challenges. If the service quality control is not in place, it is highly likely to lead to a "rollover"; The issue of safety and security for the elderly cannot be ignored; Different elderly people have varying levels of acceptance towards work, which may lead to different voices. Therefore, scenic spots should not only develop detailed and comprehensive work standards, strengthen targeted training, and make every effort to ensure the legitimate rights and personal safety of elderly practitioners, but also always adhere to the original intention. The recruitment innovation practice of Tanhe Ancient City has successfully broken the shackles of traditional employment and marketing thinking, achieving a win-win situation for scenic spots, elderly employees, and society, and playing a new chapter of cultural tourism integration and innovative employment. This successful case also provides valuable new ideas for the development of other industries, which are worth learning and emulating in depth. (New Society)
Edit:Luo yu Responsible editor:Jia jia
Source:rednet.cn
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