Starting from April 1st, China Railway Group will implement a policy of 15 times the face value of train tickets for frequent flyer members over 60 years old, based on the current "Railway Smooth Travel" frequent flyer membership service. What is the concept of 15 times points when converted to real gold and platinum? Under the current point system, railway frequent flyer members earn 5 points for every 1 yuan spent. The points can be exchanged for train tickets for themselves or designated recipients. When exchanging train tickets, 100 points can be used to offset 1 yuan. The 15 times points earned by frequent flyer members over the age of 60 are equivalent to 3 times the points earned by regular frequent flyer members. Taking an elderly passenger who frequently travels between Beijing and Shanghai as an example, if he consumes 5000 yuan in train tickets every year, after the new policy, his points can be exchanged for 750 yuan in train tickets, which means he will have at least one free short trip. Sitting more and saving more, such visible benefits will undoubtedly stimulate the deep demand of the elderly for poetry and distant places. At the same time, consumption areas such as catering, accommodation, and cultural tourism along the route will also directly benefit. In fact, upon closer inspection of the railway department's recent actions and arrangements, there are hidden "elderly friendly codes" everywhere from ticket purchasing to boarding: the 12306 "Respect for the Elderly Edition" has served over 12.23 million people, automatically prioritized the allocation of berths for elderly passengers over 60 years old who purchase sleeper tickets, passengers over 65 years old can directly transfer to manual service by calling customer service, and station reservation services provide "handrails" for unaccompanied or physically disabled elderly people throughout the journey... The continuous upgrading of hardware and software services not only reflects the continuous optimization of railway aging friendly services, but also contains the deep meaning of activating the silver economy. But it must be noted that aging friendly services are not only a matter of whether they exist or not, but also need to consider whether they are excellent or not. On social media platforms, some netizens have reported that there are restrictions on the route for point redemption and that elderly people do not know how to redeem points. To further optimize the travel experience for the elderly, these issues need to be carefully considered and the pain points of the "last mile" experience need to be addressed. Anyway, the 'railway sample' of silver haired economy has indeed brought many inspirations. With the acceleration of aging process, the market demand for aging friendly products will also grow rapidly. Looking to the future, more "combination punches" are needed for aging friendly services: it is necessary to deeply consider the actual situation of the elderly population, further enhance the supply capacity of elderly products and services, and enable supply innovation to directly meet demand; There should also be temperature and full chain service upgrades to enable elderly people to consume comfortably. (New Society)