Economy

How will various regions make efforts to promote the development of silver economy?

2025-01-25   

The latest data shows that by the end of 2024, the population aged 60 and above in China will reach 310.31 million, accounting for 22% of the national population, and the degree of population aging will continue to deepen. Guarding the sunset industry and building a sunrise industry. At the recent local two sessions, reporters learned that various regions are making efforts from multiple aspects to promote the development of the silver economy and enhance the well-being of the elderly. Focusing on needs and addressing the urgent needs of the elderly, we will vigorously develop the silver economy, improve the quality of elderly care services, and build 30 new community elderly canteens. This is the specific deployment made by the Shanghai Municipal Government in its work report for the year 2025. Shanghai is one of the earliest cities in China to enter the aging population, with nearly 40% of the registered residence population aged 60 years and above. After researching thousands of samples, Bai Li, a representative of the Shanghai Municipal People's Congress and chairman of the Shanghai Leyang Mangrove Charity and Public Welfare Center, found that nearly half of the surveyed elderly people hope to have more market-oriented catering forces involved in meal assistance services. Older people generally have meals earlier than younger people. The commerce and civil affairs departments can encourage social catering enterprises to cooperate with communities and carry out staggered elderly meal assistance services, which can not only better meet the dining needs of the elderly, but also drive related consumption and market development Bai Li said. According to the government work report, many places have listed elderly care services as a provincial-level livelihood issue in 2025. Hunan proposes to build 500 community elderly meal service points and 2000 beds for elderly people's "time protection"; Guangdong proposes to conduct training for over 50000 elderly care service personnel; Shanxi proposes to build and renovate 50 community elderly care projects and 50 regional elderly care service centers... The Nanguanfang Community Elderly Care Service Center in Taiyuan City is one of the specific projects in Shanxi Province to implement people's livelihood issues. The 3000 square meter site serves 30000 to 40000 people annually. Song Xinmei, member of the Standing Committee of the Shanxi Provincial Political Consultative Conference and Chairman of Taiyuan Sanjin Building Co., Ltd., believes that the demand for livelihood services is an opportunity for industry development. Elderly care service centers can increase the provision of rehabilitation aids and other age appropriate products, and can also develop pilot leasing services. Elderly meal assistance, home-based elderly care, and elderly care are all service projects that address the urgent needs and concerns of the elderly. Sun Hui, a representative of the Shanghai Municipal People's Congress and dean of the School of Economics and Management at Shanghai Open University, believes that the professionalism and quality of elderly care services still need to be improved. Taking the aging friendly renovation of home environments as an example, the current renovation projects lack personalization. It is recommended to categorize and establish multiple modules such as basic safety assurance, improvement of living functions, and health care assistance to meet the diverse needs of the elderly. Expand supply and enable elderly people to choose a more diversified silver economy, connecting one end to people's livelihoods and the other end to industries. The silver economy not only includes traditional physical consumption such as clothing, food, housing, and transportation, but also service consumption such as healthcare, nursing and rehabilitation, cultural tourism, etc. From the perspective of the work arrangements of local governments in 2025, expanding the supply of elderly care products and services is a key focus. Guangdong proposes to strengthen the research and promotion of elderly products and accelerate the development of the rehabilitation aid industry; Heilongjiang proposes to expand service-oriented consumption such as digital, elderly care, and childcare, with a focus on developing the silver economy such as traditional Chinese medicine health care and smart elderly care; Shanghai proposes to deepen the application of elderly care technology scenarios such as smart nursing homes. Innovation in elderly products is an important part of expanding supply, but currently faces a talent gap Huang Huimei, a representative of the Guangdong Provincial People's Congress and the head of Futian District of Shenye Health Industry Investment and Operation (Shenzhen) Co., Ltd., suggested encouraging more young people to join the elderly care industry, cultivating a group of research and development talents who understand elderly care, and promoting product innovation. In recent years, new business models such as smart health and elderly care have been widely popular. Relying on the online "Happiness Hub" elderly care platform, nearly 800 elderly people in Xincheng Community, Jinyuan District, Taiyuan City can enjoy on-site meal assistance, nursing, rehabilitation therapy and other services by placing orders online. Intelligence and digitization provide important assistance for the development of the silver economy, "suggested Li Ailing, a representative of the Shanxi Provincial People's Congress and founder of the Taiyuan Xingfu Hui brand chain, to further promote platform construction and data sharing, and achieve precise matching between institutional capacity and the needs of the elderly. The silver economy has also spawned a group of emerging industries with enormous potential. More and more silver haired people have higher requirements for their quality of life, pursuing health and fashion, and the anti-aging industry has huge potential. "Chen Juanling, a representative of the Shanghai Municipal People's Congress and the general manager of public affairs at the Natural Hall Group, suggested encouraging enterprises to enter the silver haired market segment, develop anti-aging and beauty skincare products, and create high-end domestic brands that meet the needs of the silver haired people. Expanding the supply of elderly care products cannot be achieved without the cultivation and support of the industry. The silver economy involves a wide range of areas, a long industrial chain, diverse business formats, and enormous potential, "suggested Su Chan, a member of the Hunan Provincial Political Consultative Conference and vice president of Changsha Civil Affairs Vocational and Technical College. It is suggested to plan and layout a number of silver economy industrial parks, cultivate a number of leading silver economy enterprises, and improve the silver economy industrial chain system. Improving supporting facilities and optimizing the development environment of the silver economy. According to interviews with reporters, since last year, many regions have introduced policies to create a favorable environment and promote high-quality development of the silver economy. Heilongjiang proposes to increase the cultivation of skilled talents in the silver economy field and strengthen the employment service guarantee for silver economy enterprises; Shanghai has introduced several policies and measures to promote the high-quality development of the silver haired economy, cultivate and expand silver haired consumption, strengthen industry supervision... "Supporting vocational colleges to offer majors in elderly service and management, infant care services, and order based training of skilled talents," said Zhang Chao, representative of the Heilongjiang Provincial People's Congress and Secretary of the Shangzhi Municipal Party Committee. In addition, to strengthen the guarantee of factors, he suggested giving priority to the elderly care industry in terms of planning land use, construction approval, tax reduction, funding subsidies, etc., in order to reduce the construction and operation costs of elderly care institutions. The stable and far-reaching development of the silver economy cannot be achieved without the protection of insurance. Pan Ruibo, a representative of the Guangdong Provincial People's Congress and deputy director of the Standing Committee of the Zhaoqing Municipal People's Congress, suggested that on the one hand, we should expand the coverage of long-term care insurance and enrich the content of guarantee services; On the other hand, insurance companies are encouraged to develop insurance products in key areas, especially by launching disability and dementia insurance products for specific diseases such as Alzheimer's disease and Parkinson's disease. The Guangdong Provincial Committee of the China Democratic Construction Association also suggested purifying the environment of the silver hair market, using modern information technology such as big data and artificial intelligence to strengthen supervision in key areas such as health products and telecommunications networks. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Recommended Reading Change it

Links