How to ensure and meet the consumption needs of the masses during the Spring Festival? This press conference responds to concerns
2025-01-25
The Spring Festival is a traditional peak season for consumption. On January 24th, the State Council Information Office held a press conference, during which officials from the Ministry of Commerce, the Ministry of Culture and Tourism, and the General Administration of Sport of China responded to concerns about ensuring market supply during the Spring Festival and meeting consumer demands. According to business big data monitoring, the national market for essential goods before the holiday is well supplied and prices are generally stable. "Li Gang, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, introduced that in mid January, the inventory of grain, edible oil, pork, eggs, vegetables, and other items in 200 large-scale agricultural product wholesale markets across the country increased to varying degrees compared to the end of 2024. On January 23rd, the average wholesale prices of eggs and beef decreased by 1.5% and 1.1% respectively compared to the beginning of the month, while grain, edible oil, pork, and mutton remained basically unchanged from the beginning of the month. Li Gang said that during the holiday period, business departments at all levels will strengthen emergency duty, closely monitor the market situation, and continue to do a good job in ensuring the supply of daily necessities. Strengthen the organization of goods sources, guide local commercial circulation enterprises to broaden their sources of goods channels, strengthen production and sales connections, increase inventory and stocking quantities, increase the frequency of replenishment and shelving, and ensure smooth market circulation. Beijing has launched the "Third Annual Goods Festival" in the Xinfadi Agricultural Products Market to further expand the supply and marketing channels; Shanghai makes good use of the mechanism of affordable food counters to enrich market supply during holidays. Efforts should be made to regulate reserves, continuously increase the supply of essential daily necessities, actively play the role of reserve throughput regulation, guide various regions to coordinate the allocation of meat and vegetable reserves, and increase market supply during festivals. Qingdao City has deployed 17000 tons of government meat and vegetable reserves at 121 distribution points in the urban area; Urumqi in Xinjiang, Yinchuan in Ningxia and other places have orderly released affordable vegetables to increase market supply. Ensure convenient services, guide commercial circulation enterprises to operate normally during holidays, and encourage key supermarkets to extend their business hours appropriately. Sichuan coordinates e-commerce platforms to increase rider support for delivery during the Spring Festival, guiding 100 key large chain supermarkets to operate normally daily during the Spring Festival period; Hubei promotes the opening of agricultural wholesale and trade markets, supermarkets, e-commerce, and food delivery and express delivery enterprises to the fullest extent possible. The consumer market has a strong New Year's flavor, high popularity, and prosperous consumption. As the Spring Festival of the Snake approaches, Li Gang introduced that the recent consumer market has a strong New Year's flavor, high popularity, and prosperous consumption, and overall presents the following characteristics: there are many highlights in product consumption. The supply and demand of the New Year's goods market are booming, and major supermarkets have held various colorful New Year's goods promotion activities, with specialty foods, seasonal goods, seasonal clothing, flowers and other products being favored. The trade in policy has been strengthened to expand the market, and products such as mobile phones, wearable devices, and green smart home appliances are selling well. The dining consumption is full of vitality. The booking of New Year's Eve dinner is hot, and traditional dishes from old brands and local specialties have become a hot spot in catering consumption. Some popular restaurants in Beijing, Shanghai, Sichuan and other places have difficulty finding a table or a box for New Year's Eve dinner, and the order volume of some catering platforms for New Year's Eve dinner has more than doubled year-on-year. The demand for service consumption is strong. Ice and snow tours, winter retreats, and cultural and museum tours are widely popular, with lantern fairs, temple fairs, and folk performances becoming popular choices. Harbin's ice and snow tourism remains popular, with a year-on-year increase of over 30% in tourist orders. A batch of high-quality domestic films have driven the viewing craze. As of January 23, the total pre-sale box office of new films released during the 2025 Spring Festival period has exceeded 400 million yuan. On January 7th, the Lunar New Year's Day, the "2025 National Online New Year's Goods Festival" was officially launched. According to business big data statistics, since the event was launched, more than 400 supporting activities have been organized around consumption hotspots such as Spring Festival catering, shopping, entertainment, and tourism, with online retail sales exceeding 700 billion yuan. Li Gang said that in the next step, the Ministry of Commerce will innovate and create the "Buy in China" activity brand, focusing on new consumption growth points such as debut economy, domestic trendy products, cultural and entertainment tourism, and sports events. It will organize a series of activities such as boutique consumption month and international consumption season, innovate and expand diverse consumption scenarios, promote the deep integration of business travel, culture, sports and health, and stimulate consumption vitality. Yang Xuetao, Director of the Sports Economy Department of the General Administration of Sport of China, introduced that recently, the General Administration of Sport has released 11 high-quality outdoor sports routes for the Spring Festival holiday, including the Dream Building and Winter Ice and Snow outdoor routes in icy and snowy conditions, as well as the Li River outdoor sports routes with green mountains and clear waters, which can meet the sports consumption needs of different groups of people. Various regions have taken practical measures to enrich sports consumption scenarios, innovate the integration of sports events and cultural tourism business consumption scenarios, and promote the expansion and upgrading of sports consumption. "Prepare sufficient spiritual food and celebrate the Cultural Year with joy." 2025 is the first Spring Festival after the successful application for World Heritage, with an increase in holidays to 8 days. The enthusiasm of the masses for travel will be higher, and the demand for cultural tourism and other consumption will be concentrated. "Miao Muyang, Director of the Industry Development Department of the Ministry of Culture and Tourism, said that the" Celebrating the New Year with Joy "2025 Spring Festival themed cultural and tourism activities have been fully launched nationwide, inheriting and promoting Spring Festival culture and enriching the spiritual and cultural life of the people. In terms of enriching the supply of festival culture and tourism, a series of activities such as public welfare performances, intangible cultural heritage experiences, and cultural exhibitions will be launched. For example, launching the "Literary China" New Year special program, holding exhibitions of art works to welcome the New Year, "Celebrating the New Year in Ancient Cities", celebrating the New Year in cultural museums, celebrating the Happy Ice and Snow Tourism Season, overseas "Happy Spring Festival" and other activities. At the same time, enrich inbound tourism products and optimize inbound tourism services. In terms of promoting holiday cultural and tourism consumption, the 2025 National Spring Festival Culture and Tourism Consumption Month will continue from January to February to assist small and medium-sized cultural and tourism enterprises in expanding sales channels and achieving "benefiting enterprises and benefiting the people". Launch ice and snow tourism routes, as well as good places to avoid the cold and recuperate; Implement the "Hundred Cities and Hundred Districts" cultural and tourism consumption action plan, and launch promotional activities such as scenic spot tickets, performances, catering, shopping, etc; Implement the "Hundred Cities, Thousand Stations" cultural and tourism consumption action plan, launch self driving travel discount measures, and create comprehensive tourism service stations. We will prepare sufficient spiritual food and tourism products, and engage in heartwarming, popular, and down-to-earth cultural and tourism activities, allowing everyone to enjoy the fun of cultural and tourism while celebrating the Spring Festival Miao Muyang said. (New Society)
Edit:Chen Jie Responsible editor:Li Ling
Source:Xinhuanet
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