As the 2025 Spring Festival approaches, the sales of Spring Festival couplets are becoming increasingly popular, with phrases such as "Golden Snake Dance for the New Year, Auspicious Snow Fluttering for a Good Year", "Nine Provinces Rise with Dragon Snake Dance, Billion Soaring Qiji Joyful", and "Golden Dragon Embracing Pearls bidding farewell to the old year, Silver Snake spitting out treasures to celebrate the new year". Spring Festival couplets are not only a beautiful scenery during the Spring Festival, but also an important part of traditional Chinese culture. The Spring Festival, as a brilliant crystallization of Chinese civilization, is a concentrated embodiment of our excellent traditional culture. There is no festival like the Spring Festival that carries a full sense of ceremony and emotional connotation, and condenses into a spiritual symbol of cultural identity, ethnic identity, and national identity. In a few days, we will celebrate our first Spring Festival after successfully applying for World Heritage status. The successful application for World Heritage status during the Spring Festival is the best gift that all descendants of the Yellow Emperor have received in advance, which makes people feel excited and proud. We should take this as an opportunity to guide the people to consciously inherit and promote the excellent traditional Chinese culture, further enhance the influence of Chinese culture, and inject new momentum into the integrated development of culture and tourism. To deeply understand the significance of the successful application for World Heritage status during the Spring Festival, and to continuously cultivate the spirit and temperament of the whole nation's high spirits and determination. From Huozhou Nianmo and Wenxi Huamo to southern regions' moci and rice cake; From Yangliuqing's New Year paintings to Qinhuai Lantern Festival and Luoyang Palace Lantern Festival; From the Beijing Ditan Temple Fair to the Spring Officials Sending Blessings in Liupanshan District, Ningxia, and the Guangzhou Yuexiu Flower Street, these festive projects full of regional characteristics are representatives of excellent traditional Chinese culture, embodying the deepest spiritual pursuit of the Chinese nation and the confidence of each and every one of us. To create a public opinion atmosphere of loving festivals, loving the nation, and loving the motherland through diverse communication channels, and enhance national cohesion. We should take the successful application for World Heritage status during the Spring Festival as an opportunity to seize the new opportunities for cultural innovation and development during the Spring Festival. The Spring Festival culture is a continuous spiritual source for the Chinese nation. The Spring Festival contains splendid and diverse folk culture. By exploring the national wisdom and spiritual core contained in various folk customs, more people can understand the historical value and spiritual essence, aesthetic value and social value of Spring Festival culture, so as to better inherit and promote Spring Festival culture. We need to use new methods, scenarios, and carriers of cross-border integration to continuously expand the channels for the dissemination of traditional culture. Through various ways, we should present the content that fits contemporary values in excellent traditional culture and tell the story of the Spring Festival in the new era well. We should fully value the supply and experience of the Spring Festival cultural market, and promote the new process of integrated development of culture and tourism. The rich and colorful Spring Festival folk activities are not only loved by domestic people, but also increasingly sought after by overseas tourists. With the successful application for World Heritage status during the Spring Festival, it will attract more domestic and foreign tourists to choose to experience the authentic Chinese "New Year flavor" during the Spring Festival. We should integrate elements of the Spring Festival into intangible cultural heritage sightseeing tours, intangible cultural heritage experience tours, and other activities, cultivate a number of high-quality tourism routes, enrich the supply of Spring Festival cultural and tourism products, and enable the public to enjoy a richer Spring Festival cultural and tourism experience. The Spring Festival is a new beginning, heralding new hope Inheriting and developing the spiritual core of the Spring Festival, endowing it with new forms that are in line with the characteristics of the times, Chinese traditional culture is moving towards the world with a more open and confident attitude. Let us look forward to the beauty of intangible cultural heritage and Chinese civilization becoming even more vibrant and colorful in the festive atmosphere of the Spring Festival. (New Society)
Edit:Luo yu Responsible editor:Zhou shu
Source:people.cn
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