Spring Festival is approaching, have you prepared all your New Year's goods? Buy New Year's goods year after year. What are the new features and changes this year? The answer is hidden in every piece of data. On the JD platform, the search volume for "specialty New Year's goods" has increased by more than 40 times, and the popularity of Xinjiang specialties such as raisins, almonds, and large plate chickens continues to rise. The sales volume of Liaoning and Ningxia specialties has both increased by 160% year-on-year. According to data from Meituan Travel, the overall search volume for "Spring Festival tourism" increased by 328% year-on-year, the search volume for "intangible cultural heritage" increased by 174% year-on-year, the search volume for "intangible cultural heritage experience" increased by 168% year-on-year, and the search volume for "intangible cultural heritage handicrafts" increased by 321% year-on-year. According to Ctrip data, the "domestically produced Aurora" is highly popular, with booking orders in places such as Mohe and Xilinhot increasing by 17% and 197% respectively year-on-year; Parent child travel is popular, with a 75% increase in order volume compared to the same period last year. Let's follow the footsteps of data and take a look at people's New Year shopping carts, enjoying the joyful and peaceful taste of the Chinese New Year with food, drink, play and fun. Watching the live stream and placing an order, there are many product features. "This is dried chili pepper fried with sesame oil, with a strong aroma!" Stone wheels rolled over it in circles, and Yang Qingyan pushed the camera closer. Paired with a Longdong dialect, the delicate and red chili noodles were very tempting. Thumbs frequently appear in the comments section of the live broadcast room. Freshly ground tofu, freshly fried Youbing (Deep-fried round and flat dough-cake), home-made soy sauce... As the Spring Festival approaches, the live broadcast room of Zhuang Zimao Village Group, Gengyuanpan Village, Hongde Town, Huan County, Qingyang City, Gansu Province is bustling, and the thick smoke attracts many people to watch and place orders. Under the leadership of villager Yang Qingyan, 22 rural households in Maoshang started live streaming, recording the authentic rural life while promoting characteristic agricultural products, finding a new path for "good products coming out of the mountains". By 2024, relying on "village broadcasting", the entire village will increase its income by 2.6 million yuan, with a per capita income increase of over 21000 yuan. The most essential thing for the New Year's Eve dinner is the taste of hometown Huang Yimin, a native of Huan County, lives in Chengdu all year round and is a frequent visitor to the Zhuangzi Mao live broadcast room. Before this year's Spring Festival, she placed several orders again. "The most she bought was chili peppers, and she planned to share some with her family and friends." The rural flavor in the live broadcast room not only warmed the hearts of distant travelers, but also won the favor of locals. "I received the Youbing (Deep-fried round and flat dough-cake), and I tasted the taste of my childhood." Wang Ling, from Xifeng District, Qingyang City, said that the handmade Youbing (Deep-fried round and flat dough-cake) with unique taste, made the flavor of the year stronger. How to attract more customers to come to the live broadcast room to buy New Year's goods? We need to truthfully record the lively rural New Year atmosphere while presenting the details of the product Dressed in a festive red coat, Yang Qingyan walked into Aunt Jiu's kitchen. The sesame oil in the pot is bubbling, and the golden Youbing (Deep-fried round and flat dough-cake) comes out of the pot as soon as the forearm long chopsticks are stretched out. "From planting wheat to frying Youbing (Deep-fried round and flat dough-cake), they are all in our Zhuangzimao, which is a delicious New Year food bearing nostalgia!" Yang Qingyan's enthusiastic introduction received a lot of likes on the screen. In online live streaming rooms, in addition to popular agricultural products, tourism products have also become popular New Year's goods. "I used to go back to my hometown for the Spring Festival. This year, I think it's a happy reunion for my family to travel." Not long ago, Ms. Lu from Sichuan came across a live stream of tourism products on her mobile phone. The anchor's explanation is very attractive. Outbound travel has been very popular in the past two years, and now there is a visa free policy for going to Malaysia, with simple and convenient procedures. I just want to experience it with my family After consulting with her family, Ms. Lu quickly obtained a coupon and booked a flight and hotel to Malaysia. "This trip is our biggest New Year's gift of the year," she said in a recent travel sharing community where "New Year's flavor" is a high-frequency keyword in travel guides. According to a report by Ctrip, many families have chosen a "segmented Chinese New Year" this year, returning home to reunite with their families before the Spring Festival until the first day of the lunar new year, and starting to travel and vacation after the second day of the lunar new year. I went to the supermarket to stock up more pickled Chinese cabbage, geese and sticky bean curd buns... At the New Year's Fair in Fuyuan City, Heilongjiang Province, the Northeast specialty food attracted people's salivation. Citizens and tourists who came to check in were tasting and shopping at the same time, and soon picked up big and small bags. Daji is located at the intersection of the landmark Dongji Fish Market in Fuyuan City and the busiest local Tongxin Farmers' Market. In addition to traditional delicacies, rare items such as cranberry fruit honey and sturgeon caviar are also popular Liu Dandan, Director of the Intangible Cultural Heritage Protection Center in Fuyuan City, said. The aroma attracted Xu Lin, a tourist from Hunan, to the food district. The lid of the pot was lifted, steam sprayed on the face, and the onlookers exclaimed, 'It smells so good!'. The crucian carp and carp in the iron pot are stewed with the water of the Wusuli River, which tastes delicious and keeps warm, "the vendor said while serving fish soup to customers. After tasting the fish soup, Xu Lin came to the sales area again. The market is bustling with people, and the supermarket is also bustling with activity. With the convenience of importing goods and the continued popularity of duty-free policies, imported goods have become a new choice for more people's New Year's goods. Chilean cherries, French red wine, Italian hand cream, Thai shrimp sticks... Walking into a cross-border e-commerce offline experience store in Fuling District, Chongqing, you can see imported products such as beauty and personal care, nutrition and health care, maternal and child products, alcoholic beverages and snacks sorted on the shelves, as well as many New Year's special offers. We sell together both online and offline, and have established partnerships with brands from over 20 countries and regions, allowing consumers to purchase global goods in one stop Jiang Baijing, Business Director of Chongqing Yuge Supply Chain Management Co., Ltd., said that the store is only a 20 minute drive from the Fuling Comprehensive Bonded Zone Corn Bonded Warehouse. Consumers can make offline purchases and place orders on-site, and real-time and fast delivery is possible. Ms. Liu, a citizen, has chosen a cosmetic product with a much lower price than online. Other imported daily chemical products, alcoholic beverages, health products, etc. in the store are priced lower compared to the official website or counters. Previously, these imported goods needed to be purchased online, but now they can be bought right at home, saving time and offering affordable prices, "said Ms. Liu. Business has been booming recently, and it is expected that the passenger flow in January will increase by 50% compared to last month Store manager Xiao Ping said that everyone is stockpiling for the Chinese New Year, and one Australian red wine in the store is already out of stock. Old traditions and new flavors, with many creative New Year products such as "Snake Dwen Dwen" blind boxes, "Snake Comes to Run" figurines, and "Five Blessings Linmen Cultural and Creative Refrigerator Stickers... As the Spring Festival approaches, the Beijing Gift Store at Xiushui Street Building in Beijing is filled with a dazzling array of cultural and creative products full of New Year flavors. Recently, the Beijing Gift New Year Goods Festival kicked off, attracting many citizens and tourists to purchase cultural and creative products with Spring Festival themes, Beijing characteristics, and auspicious meanings. Cultural and creative products not only carry historical culture, but also contain fresh creativity, making them a new choice for people to purchase Spring Festival gifts Zhang Teng, the person in charge of the Beijing Gift Store at Xiushui Street Building, introduced that before the start of the New Year's shopping festival, the store introduced more than 100 cultural and creative products related to the Spring Festival theme, enriching consumers' choices of New Year's goods. Xiushui Street is a popular clocking place for foreign tourists in Beijing. Many foreigners are attracted by the red festive Spring Festival decorations and cultural and creative products in Beijing gift shops. "Shedundun is the most popular. Foreigners are very interested in the culture of the zodiac," said Zhang Teng. Zhang Lan, who works near Xiushui Street, also came here to buy gifts for returning home during the Chinese New Year. Handheld gifts for friends, stationery bags for nephews, keychains for fathers... "These cultural and creative products cleverly integrate traditional culture and modern aesthetics, making them very suitable for giving to family," Zhang Lan said. The time-honored brand engraved in the national memory is also putting a lot of effort into launching creative New Year's goods. Ecological turtle Buddha jumps over the wall, red hairy crab Yipin hotpot... At Xinya Cantonese Restaurant on Nanjing Road Walkway in Shanghai, semi-finished dishes are welcomed by young consumers. On New Year's Eve, you can taste various delicious dishes at home, eliminating the hassle of cooking and feeling the strong New Year's flavor, "said a customer who was shopping for dishes. Across from Xinya Cantonese Restaurant, Shanghai's first food store has several huge white rabbit milk candy models displayed in the window, and many tourists are taking photos as souvenirs. At the White Rabbit Milk Candy counter in the store, large red New Year gift boxes with Chinese knots and golden snakes printed on them are neatly arranged, and customers waiting for payment have formed long queues. Aunt Wang and her granddaughter from Beijing put seven or eight boxes of mixed 12 flavors of White Rabbit milk candy gift boxes in their shopping basket. When I was young, Big White Rabbit Milk Candy was a difficult New Year's item to grab. Now not only can I buy it, but there are also so many new flavors, "said Aunt Wang. Buy a few more boxes and let everyone choose freely! "In order to meet the different tastes of generations in family gatherings, we have specially developed a 'one box Shanghai' Spring Festival gift box, which includes butterfly cakes, marinated dried tofu and other local representative products." Ge Ying, the head of the Southeast flagship store of Shanghai's first food store, said. The relevant person in charge of Shanghai Sugar and Liquor Group introduced that in addition to First Food, many old brands under the group, such as Jinfeng Liquor Industry, Yutang, and Wang Yutai, have launched new products for the New Year's goods market. They have also innovated consumption scenarios by holding "New Year's Goods Carnival" in the square, allowing consumers to taste new flavors from old brands' New Year's goods. (New Society)