Publicizing the cost of clothing is not only about integrity, but also about trustworthy consumption
2025-01-17
According to reports, a consumer recently posted that they spent 183 yuan online shopping for a lace dress, and both the fabric and cutting exceeded expectations. The most surprising thing is that the manufacturer also detailed the costs of the fabric, accessories, lining, processing fees, quality inspection, express packaging fees, and other aspects of this dress on the label. Mr. Xiao, the manufacturer, stated that this is to provide consumers with a more intuitive understanding of the profit margin of the product and help them make more informed consumption decisions. Not only did it disclose the physical costs, but it also revealed the difference between the retail price and the purchase price, which was clear and easy to understand. Compared to other types of clothing that only disclose fabric content, performance, etc., the practice of "clearly listing prices" with detailed costs listed on labels is obviously more intuitive. Explicitly stating the costs and benefits without reservation naturally won applause from consumers. It can be seen from the excited way netizens spread the news about this matter that it is indeed a rare occurrence. This also indicates that disclosing production costs is not only about integrity, but also about whether consumers can consume with confidence. Any product that goes through production, circulation, and finally reaches the hands of consumers does indeed incur costs, labor, and brand value in each link, and thus obtain corresponding profits, which is only natural. But there should be a premise here, which is to provide consumers with as much product information as possible. This is because nowadays, many products go through multiple processes, making it difficult for ordinary people to understand their actual production situation. If manufacturers can proactively disclose this information to "show off their cards", consumers will "know the root and the bottom", and this process will obviously form a positive interaction. In an era of extremely abundant goods, manufacturers openly disclose their production costs to the public. Although it is essentially a marketing strategy, it is a positive for consumers. At the same time, businesses can also gain more trust from openness. However, such attempts and innovations also come with costs. Taking Mr. Xiao in the news as an example, his attempt did not last long. He only persisted for a month before stopping due to pressure from his peers. After all, this seems to have caused some kind of "offense" to the long-standing practices of the clothing industry. Some industry insiders have raised many objections in interviews, such as why it is better to label fabric content and function than to label cost, and why clothing prices have costs beyond physical design and branding. On the inside and out, it is nothing but a defense for not publicly disclosing, which is enough to reflect how much resistance public production costs will face. Of course, there are currently no laws or regulations requiring the disclosure of production costs, and the Consumer Rights Protection Law only requires that operators should prominently indicate the product name, price, pricing unit, or service items, content, price, and pricing method. And precisely because of this, taking a step forward and publicly disclosing various production costs is invaluable. Allowing consumers to understand more and have more freedom of choice, even if the perspective of empathy is questioned and suppressed, it may be worth trying more. In fact, according to media reports, in November last year, a cake shop in Nanjing, Jiangsu Province, detailed the various ingredients and costs on the packaging box; And every down jacket from Fat Donglai, which is well-known in China, is marked with the purchase price. Publicizing the cost information of a product, allowing consumers to pay attention to the authenticity of the product itself, and opposing excessive marketing and premiums, is not a bad thing. Ultimately, what the people dislike is not product marketing, but an opaque, non-public, and dishonest market environment. Promoting consumption cannot be fooled by words, nor can it just emphasize that consumers' "liking is good". Instead, it is necessary to take some practical measures to win trust with sincerity. (New Society)
Edit:Luo yu Responsible editor:Jia jia
Source:GMW.cn
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