On the 6th, the State Administration for Market Regulation released the "Guidelines for Standardizing Marketing Behavior to Prevent Waste in Takeout Catering", further regulating the marketing behavior of takeaway merchants, implementing the main responsibility of online catering platforms, preventing waste in takeaway catering, and creating a social trend of practicing thrift and opposing waste. As an important measure to guide the implementation of anti food waste responsibilities in the food delivery and catering industry, the guidance combines the characteristics of the online catering industry, closely focuses on the key, pain points, and difficult issues of preventing food delivery and catering waste, starts with regulating the marketing behavior of the food delivery and catering industry, and implements anti food waste measures in all aspects of the business process. Standardize the marketing behavior of food delivery merchants. Provide guidance on marketing behaviors that may lead to food waste when selling to external parties, and clarify specific requirements for preventing food waste in relevant links. Encourage food delivery merchants to establish and improve internal management systems, reduce waste of raw materials and finished products, improve the quality of catering supply, set reasonable starting and ending prices, optimize the discount mechanism for full discounts, and clarify that live broadcasts or audio and video information promoting excessive consumption, overeating, and other wasteful food should not be produced, published, or disseminated, further guiding the industry to develop in a standardized and healthy manner. Give full play to the leading and driving role of online catering platforms. Guide online catering platforms to conscientiously implement laws and regulations such as the Anti Food Waste Law, further optimize the display of food information, improve the system of full reduction and subsidy, strengthen the monitoring and investigation of advertising content published by operators on the platform, establish and improve the evaluation mechanism for food waste in takeaway catering, and promote the source control of anti food waste. Consolidate multiple forces to promote social governance. The guidelines encourage social organizations such as catering industry associations to play a role in self-discipline, guide food delivery merchants to comply with laws, regulations, and industry norms, and consciously carry out anti food waste activities. Support consumer associations and other social organizations to conduct social supervision on online catering platforms and food delivery merchants to prevent food waste, and promote the construction of a multi-party participation in preventing food waste in food delivery. Intensify publicity and advocacy against food waste. The guidelines encourage online catering platforms, industry associations, and catering brands to strengthen cooperation, promote and popularize knowledge on preventing food waste. Encourage food delivery merchants to include cherishing food and opposing waste in the vocational training of service personnel, strengthen employee anti food waste training, and effectively enhance practitioners' awareness of anti food waste. The relevant person in charge of the Network Transaction Supervision and Management Department of the State Administration for Market Regulation stated that on the basis of fully respecting the characteristics of the platform economy and the independent operation rights of the operating entities, a long-term mechanism for preventing food waste in takeaway catering should be established and improved, guiding online catering platforms and takeaway merchants to actively implement the main responsibility of anti food waste, further regulating marketing behavior, and promoting the standardized, healthy, and sustainable development of the online catering industry. (New Society)