Seize the Innovation Opportunity of "Artificial Intelligence+Music"
2024-11-05
Currently, AIGC (Generative Artificial Intelligence) technology is gradually penetrating into multiple industry sectors, and its application in the music industry is particularly noteworthy. AIGC has opened up a new path for the innovative development of the music industry by automatically generating music content, including auxiliary lyrics, composition, and automatically generating background music based on materials such as text, images, and videos, effectively promoting the digital transformation of the cultural industry. In recent years, significant achievements have been made in the integration and development of China's music industry and artificial intelligence industry, especially driven by AIGC technology, which has revolutionized the way music is created. According to the data disclosed in the "2024 General Report on the Development of China's Music Industry", the application rate of AIGC based music generation tools in the domestic market has reached 35%, contributing over 15 billion yuan in new production value to the digital music market. Typical cases include Tencent Music's "AI Composer" project, which utilizes AIGC technology to automatically generate thousands of music works that are widely used in fields such as film, television, and advertising; NetEase Cloud Music has also introduced AIGC technology and launched a personalized music recommendation system to tailor music playlists for users. Many music industry practitioners have also begun to view AIGC as a powerful tool for assisting in creation, significantly improving the efficiency of music production. The achievement of results cannot be achieved without the support of a series of favorable policies. The 14th Five Year Plan for the Development of Cultural Industries clearly proposes to promote the deep integration of artificial intelligence technology with cultural creation, dissemination, and consumption, and to facilitate the intelligent transformation of the cultural industry. The Guiding Opinions on Promoting the Innovative Development of Digital Culture Industry proposes to leverage high-tech to support content creation, product development, and mode innovation, improve product quality, and enrich forms of expression. These policies provide solid policy guarantees for the application of AIGC technology in the music industry, and also promote the large-scale development of AI music creation platforms, enhancing the innovation capability of the music industry. However, there are also some issues that need to be addressed during the integration process. For example, the training data used for artificial intelligence creation is mostly existing music works, and how to protect the copyright of the original works when generating new works has become a challenge. For example, the ownership of music works generated by AI is not yet clear, which poses new requirements for the copyright management system of the music industry. In response to this, optimization can be carried out from multiple levels such as industry, enterprises, and consumers in the future. At the industry level, it is necessary to further improve the legal regulations for the use of AIGC technology in the music industry, especially in terms of copyright protection and ownership of AI generated content. A dedicated copyright registration and management system should be established to provide more sufficient legal protection for AI generated works. Promote the establishment of AIGC technical standards, standardize technical applications, and provide strong support for the healthy development of the industry. At the enterprise level, music companies should increase their investment in AIGC technology and actively explore the application of new technologies in music creation, content production, and copyright management. Enterprises can collaborate with universities and research institutions to promote AIGC technology research and innovation, and develop commercially competitive music products based on this foundation. Small and medium-sized enterprises should utilize policy support and industry resources to enhance their technological application capabilities and improve market competitiveness. At the consumer level, it is necessary to strengthen the popularization and education of AIGC generated content, and guide consumers to understand and accept music works created by AI. By organizing online and offline music technology exhibitions, launching the AIGC music creation experience platform, and other methods, we aim to enhance consumers' participation and identification with AI music. (New Society)
Edit:Yao jue Responsible editor:Xie Tunan
Source:Economic Daily
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