Recently, the "warehouse broadcast" with direct delivery and high subsidies from warehouses has frequently exploded, attracting widespread attention. Warehouse broadcasting "refers to live sales activities conducted in warehouses. Moving the live streaming room into the warehouse not only enriches the consumption scene, but also enhances the persuasiveness of the products with the "original ecology" of the warehouse. However, with the rapid development of "warehouse broadcasting", some unscrupulous merchants have begun to set up various tricks in the live broadcast room, such as false advertising, passing off inferior products as good, and price fraud. Some anchors create false supply scenarios by stacking empty boxes, making consumers mistakenly believe that they have price advantages and quality assurance; Some create false discounts and high-end images by fabricating high subsidies, self proclaimed "high luxury goods" and other means, inducing consumers to impulse consume; Some anchors even control reviews by posting "lucky bags" to guide comments, going viral, and banning comments, creating a false impression of popular products and encouraging consumers to follow suit. These tricks not only violate the principle of commercial integrity, but also violate relevant laws and regulations. In the face of illegal activities such as false advertising in "Cangbo", various online platforms have corresponding regulatory regulations, but in practice, the enforcement varies. In this regard, it is necessary to further enhance the pertinence of regulatory measures. On the one hand, e-commerce platforms should strengthen the qualification review, product source tracing, and quality certification inspection of "Cangbo" operators, to prevent illegal merchants from "changing their disguises" and starting from scratch. Dynamically monitor live streaming content through technological means, and monitor and warn against false advertising, price fraud, and other behaviors in "warehouse broadcasting". For "Cangbo" accounts that violate regulations, strict punishment measures such as delisting and account suspension should be taken to maintain the ecological order of the platform. On the other hand, regulatory authorities should increase law enforcement efforts, conduct special product quality inspections, and ensure that the quality of online sales products meets standards. Strictly crack down on false advertising, false advertising and other behaviors, list repeatedly violating "warehouse broadcast" operators on the "blacklist", and restrict their entry into the live streaming e-commerce industry. Strengthen collaboration with e-commerce platforms, establish information sharing mechanisms, and promptly detect and handle violations in "warehouse broadcasting". Consumers should enhance their awareness of prevention. When shopping in the live broadcast room, carefully discern the host's language and do not impulsively place orders. At the same time, keep good records of orders, payment vouchers, chat records, and other vouchers. Once your rights are infringed upon, promptly file a complaint or report to the platform or regulatory authorities to safeguard your legitimate rights and interests in accordance with the law. (New Society)