Small subsidies leverage the 'big market'! Since January 20th, the national subsidy policy for digital products such as mobile phones has been gradually implemented in various regions, and the national consumer market has ushered in a wave of "replacement fever". In the first month of policy implementation, combined with the peak consumption season of the Spring Festival, it promotes further release of consumer demand and collaborative innovation among upstream and downstream enterprises in the industrial chain. Online and offline sales are booming, and the mobile phone market volume is increasing - a set of data confirms the hot consumer market: According to the data platform of the Ministry of Commerce's national home appliance trade in and digital product purchase subsidy for mobile phones and other digital products, as of February 8th, the number of applicants for the subsidy has exceeded 20 million nationwide; According to Tmall data, as of February 9th, the overall transaction volume of mobile phones, tablets, and smart watches (bracelets) has surged month on month, with mobile phone growth exceeding 41%, tablet category exceeding 72%, and smart watches (bracelets) exceeding 60%; The latest market data released by International Data Corporation (IDC) shows that the national subsidy policy has effectively driven market sales. In January, the sales of mobile phones and tablets in China increased by 20.1% and 16.7% year-on-year respectively... During interviews with reporters, several mobile phone store employees stated that after the policy was implemented, the sales of products participating in the national subsidy increased significantly. "Most consumers have clear goals and go straight to the products participating in the subsidy when they enter the store," and "consumers recognize the transparent rules of 'payment reduction'. During the Spring Festival, there is an increasing demand for new products and a combination of discounts to boost consumption. The policy launch coincides with the eve of the Spring Festival, and many consumers are also bidding farewell to the old and welcoming the new for digital products. Mobile phones have become a trend of "electronic New Year goods" for gifts or personal use, further boosting sales. According to data from the National Development and Reform Commission, during the Spring Festival period (January 28th to February 4th), the sales revenue of mobile phones in China increased by 182% year-on-year, with sales exceeding 4.5 million units, accounting for 45% of the total sales revenue of consumer goods trade in. Some provinces have shown particularly outstanding performance. According to data from JD.com, during the Spring Festival, sales of national supplementary mobile phones in Hunan, Anhui and other places increased by 100% month on month, while sales in Henan, Sichuan and other places increased by 50%. The national subsidy policy for mobile phones this time covers models under 6000 yuan, with a subsidy ratio of 15% (up to 500 yuan). Whether pursuing cost-effectiveness or selecting high-end models, the purchase subsidy can come in handy. At the same time, in order to catch the "traffic" of national subsidies, some brands in the market have promoted more models to enter the scope of national subsidies by lowering prices, adding discounts, and other means, allowing consumers to further enrich their choices and obtain benefits. Before and after the Spring Festival, e-commerce platforms and related enterprises launched activities such as the New Year's goods festival and limited time promotions, forming a 'discount on top of discount', which is also an important reason for some hesitant consumers to make consumption decisions Wang Jiping, Vice President of Global and China at International Data Corporation (IDC), said. Consumption activates manufacturing demand and promotes industrial innovation and development - policy dividends are being transmitted upstream in the industrial chain. SMIC recently disclosed to the public that, driven by the national policy to stimulate consumption, there have been more orders placed in the fields of consumer electronics, internet, mobile phones, and other areas, with more urgent orders, promoting the overall "off-season" of the enterprise in the first quarter. The increase in sales of related products will have a positive impact on the manufacturing end, activate the upstream and downstream industrial chains, and promote the accelerated growth and maturity of enterprises in the industrial chain. At the same time, continuously optimizing products based on user needs will also play a driving role in the technological progress of the entire industry Chen Jielian, a second level researcher at the Industrial Economics Research Institute of Guangxi Academy of Social Sciences, said. How to transform short-term dividends in the consumer market into long-term momentum for industrial development? From a long-term perspective, while ensuring that the national subsidy policy continues to stimulate market heat, leading consumption upgrading, accelerating product innovation iteration, and forming a virtuous cycle of consumption driving industrial upgrading and industry leading consumption upgrading are the key to industry development Wang Jiping said. At present, while some companies are leveraging the national subsidy to achieve a "good start" this year, they are also laying out AI technology and other tracks to enhance their long-term development momentum and core competitiveness for the future. Several mobile phone manufacturers and domestic chip companies have announced their integration into DeepSeek. An industry insider interviewed said, "The national subsidy is not only a 'shot in the arm' for consumption, but also a 'catalyst' for industrial upgrading. This requires enterprises to break through with technological innovation, and the government to provide precise policy protection