Elderly care consultant cares for the "silver haired generation" in their happy old age

2025-02-12

There are abundant and diverse resources for elderly care services, and complex and diverse elderly care policies. Which one is most suitable for oneself, and how to find the "optimal solution"? In Changning, Shanghai, elderly care consultants are the "favorite" of elderly residents. With elderly care consultants, they can more conveniently understand elderly care service policies, access elderly care resources, and achieve the goal of optimizing the allocation of elderly care service resources. Recently, the Central Committee of the Communist Party of China and the State Council issued the "Opinions on Deepening the Reform and Development of Elderly Care Services", proposing to strengthen the role of community elderly care support, expand the effective supply of community elderly care services, and provide strong support for home-based elderly care. Among them, it is particularly clear to encourage the exploration of "elderly care consultant" services, providing professional consultation, commissioned agency and other elderly assistance projects. To carry out "elderly care consultant" services to comply with the aging trend of China's population is a positive response to the rising demand for home-based elderly care. Its diversified and precise resources and service supply meet the increasing demand for specialized services in today's elderly care market, solving the problems of difficult connection, slow response, and easy mismatch between supply and demand, significantly reducing the search cost of elderly people for elderly care products and services, effectively improving the efficiency of resource matching, and providing significant assistance and vitality for improving the quality of life of the elderly. However, in practice, there are also problems such as incomplete policy and institutional unification, insufficient resource links, unclear service processes, and the need for rich service content, which to some extent restrict the full effectiveness of the "elderly care consultant" service. Only by continuously refining service granularity, expanding service coverage, and improving service specialization can we promote the continuous development of community "elderly care consultant" services towards a more refined, comprehensive, and professional direction, making the "sunset red" more brilliant. The new article on expanding community elderly care and exploring and improving the new model of "elderly care consultants" requires strengthening the integration and unity of the policy system. Each region should systematically sort out and deeply integrate the elderly care related policies and systems scattered in different regions and belonging to different management departments, build a comprehensive coverage, coordinated and unified policy network, reduce service gaps and resource waste caused by poor policy connection, enable precise matching of the needs of the elderly, and provide a more coherent, efficient and caring service experience for the elderly. In practical exploration, various regions should clarify professional norms, establish relevant service systems, reduce service gaps and resource waste caused by poor policy coordination, and ensure the stability of service supply; At the same time, improve relevant supporting systems, establish a reasonable assessment system and a complete incentive mechanism, enhance the professional honor and sense of belonging of practitioners, and form a good industry ecology and working atmosphere through strengthening support measures such as coaching and training. For example, Shanghai actively explores incentive mechanisms for community "elderly care consultants", carries out gold medal elderly care consultant selection activities, and fully reflects the labor value of practitioners in terms of salary and benefits, allowing this group to gain the sense of achievement they deserve, promoting the construction of a professional talent team, and ensuring the sustainability and stability of high-quality elderly care service supply. Retirement is not a 'family affair'. As an intermediary between the elderly and social resources, the degree of resource connection between the elderly and the 'retirement consultant' often determines the degree of satisfaction of the needs of the elderly population. To solve the problem of limited coverage and low satisfaction of the current "elderly care consultant" service demand, efforts should be made in resource supply and precise matching, so as to enable more high-quality elderly care resources from society to enter the community and approach the elderly. Truly based on the needs of the elderly, expanding multi domain elderly care services, and achieving "responsive to every request" at the resource linkage level, truly ensuring that service supply follows where the needs of the elderly are. However, the abundance of resources does not necessarily mean that the selection of resources is open to all. A professional team of "elderly care consultants" is a key support for the in-depth development of community "elderly care consultants". To enhance and enrich the "elderly care consultant" services, it is necessary to strengthen the construction of the talent team. On the one hand, enriching the composition of the team, creating a "1+N" elderly care consultant and guidance team, integrating professional and volunteer forces, achieving an organic combination of professionalism and comprehensiveness, and comprehensively safeguarding the rights and well-being of the elderly. For example, the elderly care consultant team in Xihu District, Hangzhou City is composed of contracted doctors, caregivers, legal advisors, psychological experts, service agencies, volunteers, and others from various communities. On the other hand, we will strengthen the professional training of the "elderly care consultant" team, empowering every practitioner with scientific, comprehensive, and detailed training course content. Especially in the cultivation of volunteer teams, we actively advocate the concept of "caring for the elderly with care for the elderly", build a stage for the elderly who are within our reach to exert their residual energy, weave a dense community elderly care service network, promote the formation of "elderly friendly" communities, and make the good atmosphere of respecting, respecting, and loving the elderly become a trend, providing solid guarantees for the happy life of the elderly in their later years. Enjoying a happy and fulfilling old age is the hope of every elderly person and the wish of every family. The development of community "elderly care consultant" services has enabled more and more elderly people to have their own "happiness consultants" to enjoy their old age, reflecting the trend of community elderly care service supply. To enhance the "elderly care consultant" services in the community, efforts should be continuously made in five aspects: policy integration, resource interaction, institutional standardization, team professionalism, and comprehensive services. Efforts should be made to expand the effective supply of community elderly care services, promote the coordinated development of the elderly care industry, and provide multi-level, high-quality, and specialized elderly care products and services for the elderly population. Fine, high-quality, and professional elderly care services should become standard in the community, and steadily support the happiness of the "sunset red". (New Press) (Author: Zhang Xinyuan, a teacher at the School of Government Management, East China University of Political Science and Law)

Edit:Chen Jie    Responsible editor:Li Ling

Source:Guangming Daily

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