The Spring Festival is an important traditional festival in China. The Ministry of Transport predicts that the cross regional personnel flow during the Spring Festival travel rush in 2025 will reach 9 billion people, or set a new historical high. By making good use of the comprehensive empowerment means of "culture+technology", innovating consumption scenarios, enriching consumption formats, improving consumption conditions, and adapting high-quality supply to meet the demand for upgrading consumption, we will fully stimulate the consumption potential of the Spring Festival holiday economy and further enhance the role of consumption in driving economic growth. Recently, the General Office of the State Council issued the "Several Measures for Further Cultivating New Growth Points and Prosperous Culture and Tourism Consumption", proposing to hold activities such as the National Spring Festival Culture and Tourism Consumption Month, Intangible Cultural Heritage Exhibition and Performance, Happy Ice and Snow Tourism Season, "Tourism Welcoming Spring and Leisure New Year" and "Four Seasons Village Evening" before and after the Spring Festival, to create a warm and harmonious social atmosphere. The intensive introduction of favorable measures for consumption is conducive to further prosperity and expansion of cultural and tourism consumption, stimulating stronger consumption momentum, and promoting high-quality development of culture and tourism. Traditional culture as the body, technological innovation as the application. Intelligent navigation scenes created with augmented reality (AR) technology, immersive experience scenes centered on digital technologies such as virtual reality (VR) and holographic projection, and innovative display scenes represented by drone light shows and large-scale live performances can bring static cultural relics, historical events, and traditional crafts back to life. The unique value of traditional culture such as literature, art, sculpture, etc. is fully demonstrated under the empowerment of technology, which can not only protect the cultural roots but also enrich the experience of cultural tourism technology. The deep integration of culture and technology, based on the traditional sightseeing tourism model, constructs more diversified consumption scenarios, stimulates new consumption forms, and provides new impetus for the development of holiday economy. The deep integration of culture and technology has promoted the two-way drive of online and offline consumption. By utilizing technological innovations such as 3D printing and intelligent manufacturing, cultural products have integrated regional cultural characteristics and modern design concepts, enriching offline consumer supply. At the same time, social media platforms use big data algorithms to accurately push characteristic cultural activities, improve cultural dissemination efficiency, promote more segmented cultural consumption markets, and form a new batch of online consumption formats. For example, a short video platform recently launched the activity of "exciting destination · national style good season". Through linking the city's cultural and tourism accounts, offline national style fairs, national style parties and other activities, it shows the "national trend craze" around the country, which not only drives the consumption of offline tourism, but also stimulates the vitality of local characteristic culture. Technology provides new channels for culture, and culture endows technology with new connotations. Integrating culture and technology to improve consumer conditions can further expand the development space of holiday economy. For example, by leveraging technologies such as the Internet of Things (IoT), Geographic Information Systems (GIS), and Intelligent Transportation Management Systems, we can optimize the transportation capacity allocation and organizational scheduling around cultural and tourism venues. We can also apply technologies such as contactless payments and facial recognition in offline cultural activities to enhance travel services and consumer experiences; Vigorously develop digital cultural products such as online performances, digital museums, and knowledge payment online courses, build a digital cultural and tourism platform, help create urban cultural business cards, and enrich personalized consumer choices. In the long run, in order to better unleash the long tail effect of the holiday economy and continue its popularity, we should also attach importance to sustainable development and strive to "attract, retain, and go far". Government departments can use technologies such as big data and blockchain to improve their ability to predict consumption, accurately grasp the carrying capacity of ecological environment, transportation, and public infrastructure, and provide coordinated support for transportation, finance, culture and tourism, health, and other departments to expand effective supply. At the same time, we focus on improving the quality and upgrading of cultural brands, timely capturing new consumer needs, and encouraging the iteration and updating of cultural products. Accelerate the cultivation of a group of leading cultural industry enterprises with strong technological innovation capabilities and comprehensive strength, form a clustering effect, play a synergistic driving role, actively respond to seasonal consumption trends, enhance the plasticity and development resilience of the holiday economy, and improve the adaptability of the supply system to demand. (Xinhua News Agency) Author: Tang Shangshu Li Wang (Associate Professor at the School of Marxism, Huazhong Agricultural University, and PhD student at the School of Marxism, Southeast University)