In 2024, Macau's tourism industry has shown strong development momentum, injecting new vitality into the Macau economy and once again proving Macau's attractiveness as a world tourism and leisure center. According to statistics from the Macau SAR government, as of November 2024, the total number of inbound tourists to Macau exceeded 30 million, surpassing last year's total of 28.25 million. In the first three quarters, there were approximately 25.94 million inbound tourists, a year-on-year increase of 30.2%. Mainland tourists are the main driving force for growth, with over 18.23 million visitors in the first three quarters, a year-on-year increase of 36.4%. During the Golden Week, the daily average number of mainland tourists exceeded 118000, with a daily increase of 34.7%. In the first three quarters, the number of international passengers exceeded 1.67 million, a year-on-year increase of 95.2%. Since the beginning of this year, the Macau Tourism Board has made Macau a charming tourist destination by optimizing tourism policies, strengthening market promotion, and organizing diverse activities, attracting visitors from around the world. Taking community tourism as an example, the Macau Tourism Board has launched the "Tour to Macau" community tourism subsidy program, encouraging the organization of diverse community tourism activities and products to enhance tourists' willingness to visit. As the "Creative City Food Capital", we attract tourists to taste Macau cuisine and experience its unique charm through the "Taste of Macau" food promotion funding program. For sea tourism, the Tourism Bureau has launched the "Coastal Amusement" sea tourism subsidy program to enrich tourists' diversified experiences. In terms of supporting services, by promoting smart passenger flow application web pages, we help tourists check the tourist flow status of scenic spots and optimize their travel routes. Provide convenient transportation information, optimize port and scenic spot diversion, and ensure smooth travel for tourists. Collaborate with airlines and tourism professionals to launch a series of discount programs and travel products such as "flight+hotel independent travel" and "high-end private small groups", providing travelers with discounts and richer travel products. With the continuous optimization of services and diversification of tourism products, tourists' satisfaction with Macau continues to increase. Many tourists say that Macau is not only a paradise for shopping and entertainment, but also a city with a rich cultural heritage. The Macao Tourism Board will continue to deepen the cross-border integration of "tourism+", promote the integrated development of tourism with industries such as culture, sports, and cuisine, expand more tourist sources, and promote the sustained prosperity of Macao's tourism industry. (New Society)