Strengthening brand building is an important way to adapt to the upgrading of China's consumption structure and meet the growing needs of the people for a better life. It is also an inherent requirement for building a modern economic system and a new development pattern. In recent years, China has witnessed a "new China-Chic" formed jointly by original brands and "time-honored brands", which has become a new engine for consumption growth. From electronic technology to trendy toys, from daily necessities to national treasures, from old brands to the "new three types", the frequent emergence of domestic "trendy products" conveys the strong pulse of China's economic development. At present, the domestic product market has entered a new stage of development. It needs to further improve the quality, constantly carry out R&D and innovation, show the charm of "China-Chic" with more innovative connotation, and take advantage of the momentum to enhance the competitiveness and influence of Chinese brands. Reflecting China's innovative vitality, "China-Chic" takes domestic brands as the carrier, traditional culture as the logo, reflects the aesthetic concept of fashion, and leads the fashion consumption trend. It not only reflects the improvement of China's economic development level and comprehensive national strength, but also is the product of the reactivation of China's excellent traditional culture. The rise of the "China-Chic" brand reflects the overall improvement of Made in China, Chinese brands and Chinese cultural innovation. China's manufacturing innovation has significantly improved. After more than 40 years of development through reform and opening up, China has formed a large-scale and fully equipped industrial system, making it the only country in the world to have all the industrial categories listed in the United Nations Industrial Classification. The competitiveness and innovation of the manufacturing industry have greatly improved. The deep integration of artificial intelligence and manufacturing industry has emerged in the fields of R&D, design, production and manufacturing. "5G+Industrial Internet" breeds new application scenarios of intelligent manufacturing, provides scientific and technological support for the manufacturing industry from R&D, design, production and manufacturing, brand building and other aspects, and promotes the "China-Chic" brand to glow with vitality and vitality. The innovation capability of Chinese brands has significantly improved. In recent years, with the improvement of R&D and design capabilities of domestic brands, many traditional brands are constantly developing and growing, gradually realizing the transformation from Chinese products to Chinese brands. "Time honored brands" have accelerated to adapt to the changes in new consumption patterns, such as Jianlibao, Feiyue, Big White Rabbit Candy and other old brands have returned to the vision of young people with the wind of "China-Chic". At the same time, more new brands are accelerating their rise and activating the market with excellent traditional Chinese culture. Multiple global brand rankings show that Chinese brands have ranked among the top in terms of both quantity and value, and their influence in the international market is increasing day by day. The innovation capability of Chinese culture has significantly improved. The design of "China-Chic" pursues the harmony and unity of visual image and cultural connotation. While giving practical functions to commodities, it stimulates consumers' internal cultural self-confidence and highlights cultural creativity. With the increasing influence of traditional Chinese culture in the world, related cultural and creative industries, anime, variety shows, and more have become popular. Chinese culture has become a fashion trend, loved by young people, and has also transformed into a new consumption trend. Grasping new opportunities and moving towards the future, the rise of the "China-Chic" brand has distinctive characteristics of the times. At present, a new round of scientific and technological revolution and industrial transformation is developing rapidly, the people are more pursuing high-quality life, and the demographic change has brought about a trend of younger consumers, all of which have brought new opportunities for the development of the "China-Chic" brand. "China-Chic" products