On the afternoon of July 20th, the launch ceremony and academician science popularization report of the Guangzhou "Science Experiment Show" challenge competition, organized by the Guangzhou Association of Science and Technology and organized by the Guangzhou Association of Science and Technology Innovation and the Guangzhou Science and Technology Development Center, was held at the Guangzhou Youth Science and Technology Museum. More than 300 citizens and friends participated in the event on-site. At the beginning of the event, Zhang Yong, a member of the Party Group and Vice Chairman of Guangzhou Association for Science and Technology, delivered a speech at the meeting. Liu Huanbin, a foreign academician of the Russian Academy of Engineering, Wu Shigao, Minister of the Science Popularization Department of the Guangdong Association for Science and Technology, Gong Changchun, Deputy Director of the Cooperation Promotion Department of the Guangdong Academy of Sciences, Jiang Houquan, Chairman of the Guangdong Science Popularization Education Base Alliance, Lan Shaoqing, Director of the Guangdong Museum of Traditional Chinese Medicine, and Zhang Weizhe, President of the Guangdong Science and Technology News, were invited to serve as consultants and judges for the competition. Leaders and guests jointly launched the Guangzhou "Science Experiment Show" challenge. Zhang Yong, a member of the Party Group and Vice Chairman of the Guangzhou Association for Science and Technology, delivered a speech to jointly launch the Guangzhou "Science Experiment Show" Challenge, which will be held from July to November 2023. This competition will be divided into online preliminary rounds, semi-finals, and offline final performances, aiming to provide a display stage for citizens' scientific practice through the competition, let the public experience the charm brought by scientific fun experiments, explore the application of scientific principles in real life, and improve the public's technological innovation ability. At the start of the challenge competition, the new generation of science magicians brought scientific experiments with both scientific principles and magic elements, allowing children to experience the mystery of the integration of magic and science from a zero distance. Interesting experiments have stimulated children's interest in science, cultivated their curiosity about science, and planted a seed of curiosity about the world and unknown things in their hearts. After the judges of the competition awarded the appointment letter, Academician Liu Huanbin took "Science and Technology Innovation and Scientific Experiments" as the title, starting from his own practical experience in science and technology innovation, and led everyone to search for the power of science for the relationship between science and technology innovation and scientific experiments in popular science. Through exploring examples of scientific innovation and development, scientists highlighted the charm of science and technology, and integrated it into the content of science popularization experiments, reflecting the interest and beauty of science popularization The contribution of technological development to social development. Liu Huanbin, a foreign academician of the Russian Academy of Engineering, delivered a report, "In addition to lectures and reports by scientific and technological workers, science popularization activities can also invite children to do experiments, observe things around them and understand the principles of science and technology, so as to cultivate teenagers' scientific and technological innovation ability." Liu Huanbin said, "Science popularization lectures often include scientific spirit, scientific methods, scientific knowledge and other aspects." In Liu Huanbin's view, Expert groups also need to be 'popularized' by science. Nowadays, science and technology are developing very rapidly, and many experts are proficient in a certain field but not necessarily familiar with other disciplines. Expert science popularization is also very helpful in improving the scientific literacy of the whole people. Liu Huanbin mentioned that the "Guangzhou Summer Science Popularization Joy Festival" launched by the Guangzhou Association for Science and Technology is a science popularization feast for the whole people. The Guangzhou "Science Experiment Show" Challenge Cloud Broadcasting Center is also a major science popularization highlight of this launch ceremony, which not only allows citizens and friends on site to experience leading digital technology