According to the calculation of the data center of the Ministry of culture and tourism, 251 million domestic tourists will travel during the seven-day Spring Festival holiday in 2022. The domestic tourism revenue reached 289.198 billion yuan, and the holiday market was generally safe, stable and orderly. During the Spring Festival holiday, visiting relatives and friends, urban leisure, rural vacation and ice and snow leisure have become the mainstream of the market. According to the data, during the Spring Festival holiday in 2022, the proportion of intra provincial tourism and inter provincial tourism is 78.3% and 21.7% respectively. Short distance leisure activities such as short-range self driving tour, parent-child tour, theme park tour and ice and snow tour have increased significantly. Finding "New Year's flavor" locally has become the choice of more and more people for the new year, and "including a small courtyard for the new year" has become a fashion. Beijing's rural home stay bookings are booming, with a year-on-year increase of 1.4 times compared with 2021, showing a trend of "one room is difficult to find". Driven by the continuous upsurge of enthusiasm for the Winter Olympics, ice and snow tourism dominated by ice and snow projects has become a fashionable way to play during the Spring Festival holiday in the year of the tiger. Ice and snow themed sports tourism boutique routes during the Spring Festival holiday, with hot surrounding ski, hot spring, intangible cultural heritage, research and learning, food, hotel and other business forms. The traditional folk culture is organically integrated into the spring festival activities. During the holidays, the Xinglong old street in Xuanen County, Enshi, Hubei province opens, and folk customs such as closing banquets and high-strength folk songs take turns. The characteristic agricultural products and Tujia characteristic handicrafts converge into a unique new year's goods street to show the characteristics of ethnic minority areas. In addition, with the help of digital technology and intelligent tourism construction, the cloud exhibitions, cloud Spring Festival Gala, cloud lectures and cloud show arts are all colorful. Tourists can obtain information on appointment, current limiting, epidemic prevention and control, management services through the official account of WeChat public and OTA platform, and achieve scientific control and intelligent flow restriction. The box office of Chinese film spring festival in the year of the tiger has exceeded 6 billion yuan The latest statistics show that as of 21:16 on the sixth day of the Lunar New Year (February 6), the box office of Chinese films in the Spring Festival of the year of the tiger has exceeded 6 billion yuan. Face is more "inside" and cultural consumption is upgraded In the Spring Festival of the year of the tiger, we should give consideration to "local Chinese New Year and home reunion", and promote the quality and upgrading of various forms of consumption activities during the festival. The Chinese New Year is no longer limited to traditional catering and entertainment, but extends to a higher level of spiritual needs. CCTV reporter Jiang Shulin: This is the ongoing Forbidden City lantern show, which is a cultural feast specially held for the Spring Festival. I didn't go home for the Spring Festival this year. I looked for the smell of the new year from this exhibition. The exploration began with the action of my hand. In history, palace lanterns convey the joy of festivals and place the beautiful wishes of national prosperity and good luck. After years of baptism, palace lanterns have long become a symbol of traditional culture. During the Spring Festival holiday, the nine palace lights in the palace museum were carefully restored and unveiled in public in the form of multimedia art performances. Zhang Yukun, general planner and director of the palace lantern exhibition in the Forbidden City: the Chinese New Year is not just about satisfying our taste buds and displaying these cultures of our Chinese nation in front of our people through multimedia and more diversified means. This is the annual flavor of our Chinese nation. In this red cloud of the Forbidden City, many ancient people, such as the lantern watchers and palace lantern restoration craftsmen of the Forbidden City, carry the light and shadow space-time machine through the present day. In their wonderful interpretation, they reproduce the historical stories behind the palace lanterns, and the audience revisit the cultural memory of the Spring Festival carried by the palace lanterns in the scene. During the Spring Festival holiday, in the Yuanmingyuan Ruins Park in Beijing, the "Shiguang trading Street", which restored the old Beijing market culture more than 300 years ago, was lively and opened. Tourists change their ancient costumes, taste Beijing snacks and watch crosstalk storytelling. These little tourists simply sit down and open an archaeological blind box to have an addiction to archaeological excavation. Tourist: I think it's good. I made a unicorn. Tourist: I like treasure hunting. Look for the old things. The survey of cultural consumption in the first quarter of 2022 and the Spring Festival released by the China Tourism Research Institute shows that cultural experience has become the main content of leisure and stimulating consumption during the Spring Festival holidays; From the perspective of consumption mode, online and offline cultural consumption scenes have realized deep integration; From the perspective of consumption expenditure, cultural experience effectively drives consumption. Intangible cultural heritage culture, humanistic customs and market fireworks have become important options for leisure consumption. Looking for poetry and distant night economy to light up the Spring Festival file Immersive performance, wonderful light and shadow show and night museum. In this Spring Festival holiday, people look for poetry and distance in the new space created by night economy. Under the moonlight and on the Bank of Jinjiang River, three or five people... With the famous words of Du Fu, a poet of the Tang Dynasty more than 1000 years ago, tourists boarded the boat to enjoy the lake and enjoy the land of abundance under the night. The application of science, technology, culture and digital technology gives Jinjiang's "night economy" a new "opening way": the Chengdu December museum built near the river appeared one by one during the Spring Festival, taking citizens and tourists to "immerse" in the prosperous scenery of Chengdu during the Tang and Song dynasties. Fu Youhong, director of the Bureau of Commerce of Jinjiang District, Chengdu: what we have built is a fully immersive interactive commercial culture museum. Using the multimedia interactive function, visitors can directly talk with the "ancients" and understand the history of the birth of the first banknote "Jiaozi". During the Spring Festival holiday, the nighttime consumption formats across the country have been innovated, and the innovation of nighttime consumption scenes has been continuously strengthened. The national nighttime consumption has reached 379.087 billion yuan, with a year-on-year increase of 27.06%, accounting for 33.71% of the overall consumption, an increase of 2.25 percentage points over the same period last year, and the driving force of nighttime economic development appears. In terms of business types, the night economic consumption business types represented by night entertainment, night snack, night tour and night purchase increased by 19.99%, 28.91%, 15.87% and 28.76% respectively year-on-year. Dai bin, President of China Tourism Research Institute: cultural activities and tourism consumption at the night of the Spring Festival have become more and more active. From 6 o'clock to 10 o'clock in the evening, we call it golden four hours, which helps the high-quality development of the night economy. Develop night tourism and exchange time for space. In the year of the tiger, the market is booming and rural consumption has made a good start During the Spring Festival holiday, industrial products went to the countryside, agricultural products went up, and the rural consumer market also made a good start. In a comprehensive market in Nanxun Town, Huzhou, Zhejiang Province, an intelligent home system attracted Luo Yunhua, a villager from Mayao village, Nanxun Town, who came to purchase. She told reporters that during the Spring Festival this year, there were several electrical appliances at home that could talk and work by themselves. Nowadays, the village is also popular with new year's products of science and technology. From smart speakers, floor sweeping robots to home cinemas, almost every family will buy one or two. Luo Yunhua, a villager of Mayao village, Nanxun Town, Huzhou City, Zhejiang Province: the environment in the village is getting better and better. We and our parents have moved into a new house. Through our own efforts, we can live better and better. Industrial products go to the countryside and agricultural products go up. During the Spring Festival, farmers are busy harvesting fresh vegetables in the new cooperative agricultural and sideline products production base of supply and marketing in Limu village, Changshu, Jiangsu Province. After "pretreatment" such as field cleaning and packaging, these vegetables were then sent to caojiaqiao cold chain distribution center in Limu village, and appeared on the shelves of major supermarkets in Changshu the next day. Changshu citizen: the vegetables are very fresh, with QR codes on them, and the food is very guaranteed. The price and supply of fresh vegetables and seasonal fruits are guaranteed. Behind the work of the two guarantees is China's new supply and marketing cooperation, a set of County commercial circulation model with urban-rural linkage and village enterprise linkage. In Jiangsu alone, this linkage model has covered more than 100 administrative villages in Changshu and opened more than 50 small shops in towns and villages; It has also launched online micro stores in conjunction with postal services and telecommunications. With the combination of online and offline, it can distribute more than 500 kinds of goods. Bao qianshen, head of Jiangsu's new supply and marketing cooperation: more people have stayed for the new year in the past two years. The goods in our supermarket have increased by one third compared with previous years. Farmers are also busy and make money, and the "vegetable basket" of citizens has been guaranteed. From the perspective of consumption formats, among commodity consumption, energy conservation and consumption reduction, smart appliances, emerging electronic products and other consumption are gradually rising, and the "replacement of large items" has injected new vitality into rural consumption; In service consumption, the rural consumption structure has been transformed and upgraded from commodities to diversified services. Prefabricated foods such as "clean dishes", "customized New Year's Eve dinner" and "self catering" have become new favorites. The service quality of rural tourism, health care and medical treatment and folk theme tour routes has been continuously improved, and the rural consumption structure has been further improved. (Xinhua News Agency)