The Hong Kong tourism market continues to heat up
In this year's budget of the Special Administrative Region government, multiple measures have been proposed to implement the concept of 'tourism everywhere', which will help attract more tourists to come. Cui Dingbang, Director General of the Hong Kong Tourism Promotion Association, said that the tourism related industry will seize the opportunity to continuously attract domestic and foreign tourists with new projects and experiences, and promote Hong Kong's economic growth. According to data from the Hong Kong Tourism Board, the number of visitors to Hong Kong has steadily increased. In the first two months of this year, the cumulative number of visitors from the mainland market reached about 6.5 million, a year-on-year increase of 4%. The cumulative number of visitors from non mainland markets reached 1.91 million, a year-on-year increase of 20%. The tourism market is warm and welcoming. In terms of overseas short distance markets, the cumulative number of visitors to Hong Kong in the first two months of this year was 1.13 million, a year-on-year increase of 26%. Among them, visitors from the Philippines, Indonesia, Japan, South Korea and other places all increased by more than 30% year-on-year; In terms of overseas long-distance markets, a total of 500000 people visited Hong Kong in the first two months, a year-on-year increase of 20%. The Australian market performed the most outstandingly, with a year-on-year increase of 34%. The Secretary for Culture, Sports and Tourism of the Hong Kong Special Administrative Region Government, Rosamund Law, stated that the tourism industry in Hong Kong continues to recover, with a steady increase in the number of visitors. The overall market is bustling with people, and industries such as retail and catering have recorded growth in business volume. She expects Hong Kong to welcome 49 million tourists this year, an increase of about 10% compared to last year. To promote exchanges and cooperation in the tourism industry, the Hong Kong Tourism Board recently held the "Hong Kong Tourism Industry Outlook 2025" event in Hong Kong, introducing the latest development trends of the tourism industry to over 1200 industry representatives from local travel agencies, attractions, hotels, aviation, retail, catering, exhibitions, cruise ships, as well as teachers and students from tourism departments of tertiary institutions, in order to seize development opportunities. The tourism industry is one of the main pillars of Hong Kong's economy During the event, Luo Shupei stated that the SAR government will make every effort to promote the implementation of the "Hong Kong Tourism Development Blueprint 2.0", consolidate Hong Kong's position as a world-class preferred tourist destination, and implement the concept of "tourism everywhere". Hong Kong has traditional tourism advantages, and we need to constantly strengthen these advantages. At the same time, we also need to unleash our creativity and develop more tourism products that appeal to tourists, "she said. Exciting events drive consumption. Since the opening and official use of the largest sports infrastructure project in Hong Kong, Kai Tak Sports Park, on March 1st, Hong Kong has entered the "Shenghui Super March". A series of major events such as the Snooker World Grand Prix, the "Picasso: Dialogue with Asia" themed exhibition, and the "Complex Con Hong Kong" have been held one after another, making Hong Kong, the international metropolis of Asia, shine and giving new vitality to the tourism industry. To fully leverage the benefits of the event economy, the Hong Kong Tourism Board has launched multiple promotions with over 1500 shops, offering more than 160 dining, shopping, and entertainment discounts, extending the stay time of tourists and stimulating consumption. While attracting tourists from all over the world, it also supports the development of industries such as transportation, hotels, catering, and retail, bringing real benefits. According to the SAR government's estimation, for every 1.5 million tourists, it can bring about a 0.1 percentage point increase to Hong Kong's gross domestic product. The popular cultural, artistic, and sports activities are coming wave after wave, and it is expected that various events in the first half of the year will attract about 840000 visitors, a year-on-year increase of over 50%, bringing in a consumption of HKD 3.3 billion and an economic added value of HKD 1.8 billion, "said Hong Kong Chief Executive Carrie Lam. Recently, "Hong Kong made" giant panda twins with their mother "Yingying" appeared in public for the first time, showing their full potential for cuteness and once again boosting the "panda economy" trend in Hong Kong. Tourism companies have launched a giant panda themed carnival, Hong Kong Ocean Park has developed more than 400 giant panda IP products, giant panda themed fireworks and drone performances have been held one after another, and various catering brands have launched giant panda themed specialty snacks... "The SAR government will continue to seize opportunities and actively organize more giant panda related promotional activities in conjunction with all sectors of society to bring special experiences to tourists," said Li Jiachao. Actively integrating into the "One Trip, Multiple Stations" initiative. With the accelerating integration and development of the Guangdong Hong Kong Macao Greater Bay Area, the three regions are working together to explore new tourism products, tap into and unleash the huge potential of tourism development in the Greater Bay Area, and launch multiple boutique routes of "One Trip, Multiple Stations" in the Greater Bay Area to attract more overseas tourists and jointly expand the international customer market. Recently, the tourism departments of Guangdong, Hong Kong, and Macao held a joint meeting to share the latest developments in the tourism market, discuss joint promotion projects for 2025, and jointly promote the development of "multi destination" tourism. This year, Guangdong, Hong Kong, and Macao will continue to promote the tourism brand of the Guangdong Hong Kong Macao Greater Bay Area and expand their customer base by setting up joint booths at major international tourism exhibitions held in the three regions, organizing joint promotion activities in Europe, and promoting joint tourism products to overseas markets through online tourism platforms. Luo Shupei stated that the SAR government supports the Hong Kong Airport Authority in developing "airport cities" to promote "multi destination" tourism. At the same time, it also encourages the industry to develop "multi destination" tourism products on the sea, strengthen cooperation with other cities in the Greater Bay Area, and promote the development of yacht tourism. Yacht passengers can not only enjoy the scenery of Victoria Harbour and visit various outlying islands on board, but also go ashore for consumption activities, bringing new business opportunities to merchants and more economic benefits to Hong Kong, "she said. To attract tourists from mainland cities in the Greater Bay Area to visit Hong Kong, the Hong Kong SAR Government's Office in Guangdong launched the "Hong Kong Event High Speed Rail Special Train" promotion project from the end of February to the end of April. The concept of "Hong Kong has many events and is always a tourist destination" was promoted on three high-speed trains covering nine mainland cities in the Greater Bay Area, providing information on Hong Kong's arts, sports, finance, innovation and technology exhibitions, panda themed activities, ecotourism, etc. It is expected that the total number of trains operated by the three high-speed trains will exceed 300, reaching 920000 passengers. (New Society)
Featured 
China More>
Videos More>
Greater Bay Area More>
Culture More>
Law More>
Photos More>
Health More>
